Digital marketing is becoming increasingly important, and if you aren’t implementing digital strategies into your marketing philosophy, you may not be giving yourself or your business the best chance.

Here are some of the most effective digital marketing strategies you should be implementing in 2019.

1. SEO

SEO, or search engine optimization, is a method of optimizing your content so that it has a higher ranking and appears higher on a search engine results page. Most people don’t bother looking past the coveted first page of a search engine, so securing a spot on that page bodes well for you. 

By creating engaging content with high-quality images and videos, relevant links and citations, correct grammar, carefully chosen keywords, and interesting page titles, you have a better chance of earning a high search ranking.

2. SEM

SEM, or search engine marketing, is different from SEO because it entails paying for your advertisements to appear on search engine results pages. These ads are commonly called pay-per-click (PPC) ads.

This strategy is effective because you’re placing an advertisement where a consumer who is already looking for your product can buy it easily. Most of the time, people visit search engines with an idea of what they’re looking for, so SEM allows you to catch consumers when they’re in a purchase mindset.

3. Social Media Marketing

Social media marketing (SMM) is a strategy that some people neglect, but that’s only because they fail to realize how significant of an impact it can have.

SMM gives you a direct connection to your audience so you can consistently engage with them and observe their behavior. This is a form of research because you are getting to know your target market and can tailor your other strategies to your desired consumer.

Social media also gives you the opportunity to foster stronger brand loyalty. Engaging with your customers closely will make the connection feel more real, and keep them motivated to buy from you.

This form of marketing has an immensely high conversation rate, meaning that people are more likely to buy from a brand who markets on social media. This aligns with the previous point about building a connection. People feel more comfortable buying from a personality than a business.

4. Niche Marketing

Just how the quality of your content matters, the quality of the digital marketing agency you choose to work with matters. Building a connection with whoever you are doing business with is important, and the capabilities of the agency you hire should align with whatever it is you are attempting marketing. 

Many niched digital marketing agencies exist, like that specializes in digital marketing for healthcare professionals. This is just one example, but there are so many specializations you can find if you just look.

Planning is a strategy in and of itself, so spend some time researching which agency suits your needs and can create a plan that works for your business.

5. Email Marketing

Although this may seem like an outdated tactic, email marketing is still an effective way to reach consumers. Email marketing is one of the simplest ways to reach potential customers because people are always eager to receive coupons and other promotional information from their favorite brands.

This means that consumers are more email-focused that ever. Taking advantage of that will allow you to increase website traffic and convert those leads into sales.

Plus, there’s no reason not to. Again, it’s ultra-simple so it won’t take time away from planning any of your other marketing strategies. It’s just an added measure that can build brand awareness with little effort and a low cost.