Many small businesses have difficulties in executing complex marketing strategies simply because they don’t have access to the same tools and resources that business conglomerates have. However, if you are running a small business, you can keep up with them if you are using a marketing software.

Before deciding upon a system, you should do some research to better understand what to expect, what benefits different tools can bring, and how you can use them to your advantage. The main thing you should know is that marketing automation is about optimization. The software can optimize which group target your sales team should focus on, improve their working time and repetitive tasks, and retain your clients more effectively.

Types of marketing software

Marketing is a complex discipline and involves multiple processes. You will find numerous systems on the market that can help you manage the tasks you have to complete. However, it would be more effective for you to develop the software you consider essential for your business.

Here we list multiple marketing software tools that can help your business grow, you may not need all of them, but it’s important to know how they can help you and your business.

Customer Relationship Management Software

This system will streamline the workflow of different teams. It will help you keep track of the interactions with clients and leads through analytics and contact management. If you create a customer relationship software, you will boost your customers’ experience and will keep an eye on the status of sales. It’s an effective tool if you want to grow your customer base.

Marketing Automation Software

This software is effective if you want to automate campaigns and minimize monotonous tasks. You can use this system to improve different operations, from content management to analytics and lead generation. If you want marketing software that can be used for multiple purposes, this tool may be a good choice.

Social Media Management

This type of system can be used for a specific purpose when creating your marketing plan, it will help you manage all your social media accounts in one place. It can feature characteristics of social analytics, post scheduling, and other similar functions that can help you build a strong online presence.

You can also collaborate with a dedicated development team to help you create a social media management software that meets your business’ needs. They can help your staff improve the software you are working on, or they can develop the system on their own according to your requirements.

Email Marketing Software

This software is a more customizable system. It will help you improve your email efforts, but not your entire marketing strategy. It comes with email building, email tracking, and delivery optimization functions to help you send the right message to the right public at the perfect time.

Content Marketing Software

This one can be used together with the email marketing and social media systems to help you manage the content you want to share for your company. It allows you to create, source, and share information about your services and products.

Benefits of a Marketing Automation Solution

Cut Staffing Expenses

If one of your employees is using a marketing system, they can do the job of more than 30 people during the same time frame. How is this possible? They set up marketing campaigns that automatically run according to some determined conditions. It may take them a couple of weeks to create the marketing campaigns but once they are set up, the software can send hundreds and even thousands of personalized emails daily.

Boost Creativity

Once your employees no longer have to complete manual repetitive tasks, they can focus on performing more creative tasks. It will improve your employees’ effectiveness and productivity, happy workers are more focused on their tasks, and they use their creativity to your business’ advantage.

Enhanced Effectivity

Sometimes the size of the business is not important, all companies have limited resources and they have to find a way to effectively use them. If you automate some of your operations, you will be able to get the best of the working hours your employees spend at the office.

Boost the Accountability of Sales and Marketing Teams

Once you start using marketing automation you will be able to identify key stumbling blocks your business faces because it offers clearly defined processes, and sharply reports your business’ pipeline.

For example, if your marketing team is attracting thousands of leads but most of them are not converting, they will receive objective feedback that they need to change their strategy. If you use a feedback system, you will be able to change your business’ politics and conversations, and on to of that, impact the accountability of the sales and marketing departments.  

Increased Average Deal Size and Revenue

By automating your marketing strategy, you will register an increase in your client lifetime value. If you will associate it with improved prioritization and lead management, you will create a better ROI.

It Can Provide You Data to Customize Your Marketing Strategies

All businesses are capable of growing and reaching new levels. You can use an automated solution to track your progress and to identify your business’ potential. You can buy or develop a system that features analytic tools that help you determine if your marketing campaigns are working. This way you will find it easier to assess your strategies and to decide how to customize them in the future.

You Can Reach Clients Across Numerous Channels

Marketing automation has a powerful benefit for small businesses; it helps them reach new clients in a personalized way across various offline and online channels. For example, you can set the system to automatically send your clients a certain type of message when they reach a certain stage on their customer journey. Different solutions come with different functions, for example, many of them enable phone calls, social or email, but only a limited number enable postcard or text message.