Some businesses have maintained a professional blog for over five years at this point. And, as one might imagine, five years of content can cover a lot of ground. As such, experienced marketers may struggle with creating fresh posts that address new subjects.
It’s easy to feel as if “you’ve written it all before.” However, the reality is, there are always new ways to approach a blog topic –– no matter how extensively a company has addressed it in the past.
Today we’re going to share five ways that professionals can keep their old blog fresh and vibrant:
Ring in the Changes
Nothing about the business world is static. Businesses grow, evolve, and relocate all the time. And industry trends fluctuate in much the same way. The challenges your customers faced five years ago are not the same as the ones they’re dealing with now. Your blog content should be reflective of this fact. In addition, it’s likely that your products/services have changed over the years as well. Don’t be afraid to highlight these adaptations!
Tackle a Basic Concept
While marketing pros who write about a subject month after month, year after year will have an intimate understanding of that subject, it’s important to remember that visitors to your blog may be encountering it for the first time. For example, it is wise to never assume that your customers understand everything there is to know about t75 flasks, offsite SEO, or other technical talks. Given that fact, it can be beneficial to go back and write blogs about basic concepts related to your business. Not only will this give you a chance to hit the reset button, but it can prove a valuable resource to new customers.
Opt for a Redesign
A blog is more than just words on a web page. Rather, the best blogs are aesthetically pleasing and contain a number of engaging images and videos. Remember, the way a blog is presented can have a huge effect on how a customer perceives it.
Bring in a Fresh Voice
Soliciting a guest post on your blog from a respected professional in your field is a tremendous way to rekindle interest in your site. Letting a new person discuss your industry will provide your blog with much-needed variety and perspective. Plus, it may afford you the opportunity to write a guest post elsewhere and earn a valuable backlink in the process.
Stop and Listen
Rather than feeling obligated to churn out a new blog post every few days, sometimes it’s beneficial for a business to take a month off (or so) from blogging to survey its customer base. At the end of the day, the best blogs address customer questions and concerns directly. Taking some time off in order to recalibrate your blog may be just what your team needs to succeed!