When it comes to marketing and advertising your business, there are several types of agencies to choose from. Marketing companies are there to help your business develop a strategy or provide specific services to grow your company through marketing and advertising channels. There are many different types of agencies, who specialize in particular areas of marketing and advertising. Continue reading to find out about the different types of agencies and how they can grow your business.
1. Advertising Agency
This is a traditional marketing agency style. Up until the invention of the internet, this was the only type of marketing available. An advertising agency typically offers a range of services which now includes branding and digital marketing. Advertising agencies hold TV, radio, print and outdoor markets. They usually work with larger organizations that have a large budget for marketing expense.
2. Digital Agency
In the current digital age, more and more digital-only agencies are popping up. They focus on internet marking, e-commerce, content marketing, and social media.
Many agencies in this category design websites, manage blogs and run your social platforms. A few sub-categories include Search Engine Optimization (SEO) agencies, application development (Apps) and Pay-Per-Click (PPC) agencies.
3. Promotional Agency
A promotional agency focuses on retail and packaging for promotional campaigns. This could include advertising, contents, merchandising, promotional displays and promotional products.
4. Social Media Agency
This type of agency focuses on creating and developing your social media platforms to drive traffic to your website and increase sales. They will use Facebook, Twitter, Instagram, LinkedIn, and YouTube to fill your audience with engaging and interactive content. A social media agency will often manage blogs, create graphics and develop the content for your platforms.
5. Account-based Marketing Agency (ABM)
An ABM agency will link your marketing strategy with your sales department. The marketing strategy uses the current or potential customer base and the market. This means the marketing is targeted to a specific customer, business or existing account.
ABM is most useful to business-to-business (B2B) companies who want to sell their product or service to particular organizations. The best ABM company will boost your turnover.
6. Public Relations (PR) Agency
PR agencies help you to look your best in the public eye. Services often include news announcement, press conferences, content creation, event management, and product placements.
They can also help with website launches and new products. Some larger marketing agencies may have a specialist PR department.
Freelancers aren’t agencies as such, but instead, are individuals who are skilled in a certain aspect of marketing. It can be hit or miss when hiring a freelancer, so make sure they are qualified and experienced to do the job. Freelancers are suited to a temporary project, as they are skilled in one area of marketing. They won’t be able to run your whole marketing campaign.
We hope this article helps you decide the best types of agencies for your business. No matter which agency you choose, the agency should grow your business and boost your turnover. For more information on marketing, check out the additional articles on our blog.