Digital marketing is undeniably more efficient and cost friendly compared to traditional marketing techniques. That’s why you’re here, to learn new and inventive ways in digital marketing technology.

A key point to understand is that digital marketing strategy, a good one no less, will allow you to widen your target market. The wider the area you cast your net means more sales. But is it that simple? 

Whether you’re going international or your current market consists of multilingual speakers, it’s important to get as much professional help as you can. Your marketing strategy should involve consulting an agency that provides professional translation and localization services in order for you to properly communicate and connect with a multilingual audience. Take a quick look at this article to know a little bit more about the costs of providing poor translation work.

Nevertheless, catering to a multilingual audience is an opportunity that a digital marketing strategy will naturally bring to you, so it’s best to seize it. Here’s an extremely helpful article on digital marketing strategies to help you boost your sales and ensuring a sustainable yet profitable business strategy; domestic and abroad.

1. A Search Engine Optimization (SEO) Strategy

SEO is actually a specialization on its own. There are people in the industry that actually specialize in SEO. It’s an umbrella term for employed tactics serving to increase a website’s search engine rankings. Why should SEO matter? There are billions of pages available on the internet right now, and the total number of websites goes up as you read this article.

A SEO strategy is an assortment of tactics with each having their own purpose. There’s no particular order that you have to do it. Rather, it’s highly recommended to incorporate diverse SEO tactics asthey all share a symbiotic relationship in helping each other out.

  • Quality Content – Sounds easy enough right? Not exactly. In this context, you should provide relevant high quality content in your digital marketing platforms (websites, social media, email marketing, and etc.). More of this will be discussed as you read along. This was just a heads up to tell you that quality should be your guiding philosophy.
  • Proper Keywords – Keywords are terms related to your uploaded content. For example, related keywords to ‘language’ include ‘translation’, ‘English to Spanish’, translation services’ and etc. This is necessary for Google’s algorithm to recognize your content. This is to ensure that your website is ranked under the same ecosystem of other related websites.
  • Backlinks – Backlinks is the industry term for establishing hyperlinks on other websites that’ll lead back to your website. One of the many ways to create backlinks is by contacting other websites and pitching to them that you’ll want to write guest posts and/or blog content.

These articles will not only drive other audiences to your website but also lead to greater organic brand recognition. Also, since Google’s algorithm is detecting that numerous websites are citing your website, it will eventually raise your website’s SEO ranking.

2. Offering Multilingual Content & Support

This is crucial to any international sales strategy as argued in the beginning of this article. People naturally prefer content that is written in their native language. Thus it is important to provide quality and accurate translations, especially for contextually sensitive and highly technical text. Try not to rely on automated translation software such as Google Translate.

Although they are good enough for short phrases and single word translation, you should instead hire a professional translation agency. Since they employ native speakers, they can do contextually accurate translations that automated translation can’t even come close to performing.

Another thing to consider is to ensure that your sales and support team have bilingual or even multilingual language skills. This way, you’ll have the capacity to answer inquiries in real time and improve your brand’s reputation in customer service quality and flexibility.

3. Localization

Localization involves transcreating, or simply put, molding your content that is appropriate for your target audience. This is especially important in an international sales strategy. Not only does localization involve translations, but it also involves adjusting your content that resonates well with your target audience.

Connect with a translation agency that also offers localization services. They’ll assist you in examining your customer’s market culture and social niches in order for you to create appropriate sales strategies.

These cultural and social niches can be broken down even further to aesthetic preference and other prevailing norms at the time that you have to pay attention to. It’s also a proactive tactic in terms of unintentionally committing cultural faux pas that can cause more damage than expected.

4. Stellar Web Design

Websites are the crux of an SEO strategy. We touched upon this earlier about backlinks, guest posting, blog posting, and SEO ranking. But this section is more about web design. A website is the focal point a brand where professionalism is demanded and credibility is earned.

A good website should do what a website is expected to do; display relevant information such as product inventory, services, pricing, location, history, and much more as long as it relates to your brand and enriches customer familiarity and user experience. 

A website is a platform where you will establish the creative image of your brand. It should not only look good but feel good. An effective sales strategy is undeniably linked with user experience on your website. A potential customer won’t be that interested in a brand in which its website is so cluttered and frustrating to navigate on.

Another thing to consider is that due to the prevalence of mobile devices, your website should exhibit responsive web design features. This means incorporating coding wizardry that allows your website to be compatible and navigable in mobile devices of all aspect ratios. It’ll increase your website’s traffic to include mobile users and not exclusively for the web audience.

5. A Diversified Social Media Content Marketing Strategy

Based on this latest global social media research summary, although you may already know this by now, there are billions of social media users. From Facebook, Instagram, Snapchat, and Twitter, there are definitely diverse platforms to choose in which case it’s a good strategy to have a presence in as many social media platforms. 

This means you have multiple channels to engage in customer interaction. Yes, you can upload a chat feature in your website, although since social media platforms already have that feature, it’ll save you less time and some people actually prefer to communicate through social media chat since they’re more familiar with it.

As significant websites are to an SEO strategy, they also cannot replace social media accounts. Rather, a good sales strategy ought to include a quality website and a diversified social media content marketing strategy.

Since social media is a personalized form of interaction between its users, take advantage of that opportunity to create a more approachable face for your brand. You can do this by sharing social media posts that actually encourage user-engagement. You can consider this as a modified call-to-action strategy, but one that is strengthens brand perception and appreciation.

6. Crafty Landing Page Strategies

This is a supplementary strategy under SEO – but one that too has its own specialization. We touched upon this earlier though backlinks. Backlinks might be confused with ads since they also link users back to your website. The difference is that creating backlinks is organic.

Indeed, it’s easier to pay for promotions as opposed to doing the hard work of guest posting and blog posting. However, Google ranks organic backlinks much higher than paid listings. However, it doesn’t mean you can’t use ads. In fact, you should adopt both organic and paid listings.

While ads will generate awareness of your brand, organic listings is what will create longer-lasting brand recognition. Create all possible avenues for a wide audience. Diversify your landing pages in a variety of platforms and not just websites. These include social media pages, social media ads, and in your email marketing materials.

7. Enticing Email Marketing Content

Email marketing is one of those areas in digital marketing that are here to stay for a long time. Even though emails are a relatively old digital channel, it’s still a critical area in the marketing industry. Personal emails are like your personal backyard. You want it clean and clutter free. You want only essential things in there and nothing else.

Even though signing up to an email subscription is free, people are uncompromising when it comes to managing their email inventory. When planning your email marketing materials, make sure it is content that your audience actually wants to read. This involves an almost obsessive attention to detail. A good place to put your focus are subject lines.

People do judge the entire worth of incoming emails by the subject line alone. You probably done so yourself. If the subject line is too short and vague, or even long and exhibits hints of spam, then it’s straight to the trash bin. There’s definitely a lot more to email marketing than subject lines, but it’s one of those minute details that is enough to impact your entire email marketing strategy.

8. Employing Call-To-Action Strategies

Call-to-action is a specialized form of marketing involving direct customer action. We can employ call-to-action strategies in a variety of our marketing strategies. A good call-to-action strategy is specifically targeted to your customer’s interests. This is to ensure relevance to their needs and generate interest, enough to consider falling for your call-to-action tactic.

Let’s make this clearer by giving you an example. Take email marketing. In this case, it might be counter-intuitive but try to avoid content that is predominantly sales pitches. Of course, you have to do your job of promoting your brand and can’t do away with sales promotion altogether.

What I mean in this situation are non-targeted sales pitches. Rather, carefully craft your email marketing materials that is targeted to your customer’s specific interests. Work closely with your data analytics team and find out what are you customer’s relevant interests that you can work with.

With that, you can integrate calls-to-action tactics such as attractive promos, upcoming sales, and exclusive content available only to email subscribers. You can adopt this strategy to website and social media platforms. 

9. Imaginative Digital Media Design

Digital media is one of those essentials in your entire digital marketing strategy in the areas of sales promotion and content promotion in social media and website. Examples of digital media include infographics, digital posters, advertisements, and even logo design.

Incorporate universally understandable illustrations to convey meaning to a multilingual audience. Instead of embedding texts in your digital media, use pictograms instead. This will also streamline your digital media creation process so that you don’t have to translate each one.

However, the goal is not only to create aesthetically pleasing and informative digital media. This is where you can improve your digital media creation process. If you’re catering to a multilingual market, then incorporate localization strategies.

Localization, as discussed earlier in the article, involves transcreating your brand’s message in your digital media that resonates with the cultural norms and aesthetic preferences of your market.

Try to take note of what makes your market ‘tick’ and what can make them coddle to your brand. It’s also important to consider what you can’t put on your digital media. Avoid cultural blunders and faulty creative design that can disturb, upset, or even enrage your target market.

10. Creating Quality Video Content

Video content is a specialized form of digital media that warrants its own specialization. You can indeed share video content in all of your platforms be it websites, social media accounts, and popular video-sharing platforms—Youtube being the most popular. Creating quality videos is a lot more than click and record.

When planning your videos, you have to take a lot of factors into consideration. How long should it be? 2 minutes or even 10 minutes? Which platform is it appropriate for? Should it be promotional? Informative? Engaging?

It pays to know your video marketing goal so that you can create consistent and trackable results from specific videos. For example, if you notice that a particular video attracted more views than the rest, then try to replicate what you did and go from there.

Also, when reaching out to a multilingual market, it’s a good idea to add multilingual subtitles. That way, your video content can really reach far and wide. However, if you’re looking for accurate multilingual subtitles, try not to rely on translation software provided in video-sharing platforms as they are still highly unreliable. It’s best to have a professional translation agency to create contextually accurate translations.

Final Takeaway

I know that this is a lot to take in and you probably might be overwhelmed at this point. Don’t worry since you take your time and focus on specific digital marketing tactics one at a time. Once you have a proper foothold in one, you can then proceed to the next.

Take note that some strategies and tactics listed here are only meant for indirect influence, specifically directing traffic. However, increased traffic will inevitably lead to more brand awareness, and eventually, revenue.

Another point to never forget is that digital marketing is always evolving. If this article was made 15 years ago, then a number of things on this list would not have existed such as social media and video production.

Who knows what kind of innovative digital marketing tactics might pop up a few years from now or even tomorrow! The important thing is that you should always be on the lookout for digital marketing trends and finding out which ones you can capitalize to stay ahead of your competition.

Author Bio:

William Mamane is an SEO and content marketing specialist. He is currently the head of Digital Marketing at Tomedes, a language service provider. Tomedes offers niche services to the marketing industry such as marketing translation, transcription, localization services, and marketing content writing services.