Let’s face it, sometimes it’s just better to team up. Businesses who go it alone can thrive, but they also lose a lot of potential and risk falling behind trying to cover all bases of their marketing strategy. Search Engine Optimization (SEO) is no exception to this.
That’s why agencies are around to give you a helping hand. Passionate about SEO practices and supporting businesses, these companies can get your strategy up and running. Here are three reasons why you should consider consulting an SEO agency or specialist.
1. A Fresh Look
Agencies bring a whole host of skills and expertise in digital marketing. They are well-versed in optimization practices, including both on-page and off-page. They can examine your site from the roots up, taking into account hundreds of ranking factors you may not be familiar with. Better yet, these agencies strive to stay ahead of their own competitors and have extensively researched the newest trends or algorithms updates from Google.
Rather than focusing your efforts on familiar techniques, SEO specialists relieve you of this burden and put you on the path to efficiency. Furthermore, the best agencies operate through ‘white hat SEO’, meaning they carry out their work to co-operate with Google rather than through spamming. You’ll tend to find these businesses listed as Google Partners, meaning you will obtain genuine search engine results and build up a solid reputation on a search engine.
2. Constant Evaluation
A crucial feature of an agency is their absolute dedication to SEO. By giving them access to your website analytics, they regularly monitor search engine performance and may also monitor PPC campaigns for you. Many businesses mistakenly assume that SEO is a one-step process, this is false. Search Engine Optimization is a marathon rather than a sprint, and the only way a strategy will work is through actively monitoring and adjusting it over time. Consider how seasonal trends affect keyword research, or the launch of a new product page is going to affect metrics, these are all dependent on time. An SEO agency will take the weight off your shoulders and do all this work for you.
3. A Local Human Voice
Marketers are too often swamped by online articles or conflicting information on social media. Employing SEO agencies give you a human perspective to your digital marketing, allowing you to understand practices and communicate back and forth. This is becoming increasingly relevant as Google integrates a human, user-centric element to its algorithm. While there are many successful agencies across the planet, the best tend to be found in western countries. This is due to a higher focus on customer service and a solid grasp of the English language, the language Google bases its search engine on, which also boasts the greatest online presence. These agencies also have a localized grasp of cultural trends in North America and Europe that far exceed those contracted out abroad. For example, the best Canadian SEO companies know to offer their services in French. Meanwhile, a good company in Europe would be familiar with EU regulations such as GDPR. Location is key in order to have effective SEO, and having a local team to support you can make all the difference.
Start Your Search
Whether you are looking for an SEO company in Toronto or San Francisco, locating the right agency for your business takes time. Spend a few hours reading company reviews and learn more about the agency’s ethos, for example, if they truly do use white-hat SEO. If you’re still unsure, consider inviting them to give you an audit of your site. Remember, SEO is a strategy rather than a decision for a reason. It is far more important to find an agency that offers you longer-term results and a solid working relationship than a makeshift temporary contractor which will see your results fade instantly.