AddSearch, who developed the AddSearch website search platform, revealed that its adding personalization for increased user engagement and higher conversions. Website Search Personalization is based on serving search results based on the user’s personal interests, ensuring visitors find the most relevant information they are looking for on a website.
This new feature not only improves the customer journey, but also aids in boosting search engine optimization on company websites. This is achieved by providing relevant search results and keeping users engaged for longer periods of time because they are able to find the information they desire.
CEO of AddSearch, Antti Ala-Ilkka, says, “When websites include a search function, it often does not respond the way the user expects it to, creating frustration due to poor search results. Personalization allows visitors to quickly and easily find what they are looking for because the tool can be configured to respond to their personal interests, past website behavior and preferences”. In addition to enhancing the customer experience, website owners also benefit from the user’s search input which can be used to better tailor the business’s content and marketing efforts.”
AddSearch has been a powerful enhancement to their customer’s websites, and personalization only adds more value, now ensuring every search provides optimized relevancy for each individual. The technology can be configured around the needs of the website and implementation by an expert team is quick. Website search results add value for the business by reducing website bounce rates, increasing user engagement, and boosting company growth.
AddSearch provides premium support from a team of experts who work closely with site owners to tailor the personalization according to the unique needs of the business.
Large companies like Bitnami, Carnival Cruise Line, Fujifilm, Toyota, and even Sydney the Australian city, as well as startups, and from all different various industries, for example tourism, consumer goods, retail and publishing brands, all currently enjoy the AddSearch solution.
Educational establishments like Robert Gordon University in Scotland and Harper Adams University in England also utilize AddSearch which has significantly increased the traffic to course pages. The European Broadcasting Union which uses AddSearch for advanced site search experiences like the multi-domain search feature, also find the benefits of the technology to be essential to fulfil their website purposes.
AddSearch is cloud-based and offers affordable pricing options that depend on the website’s amount of traffic and its size. The software is an attractive alternative solution to other similar but more expensive enterprise-grade search tools.
Ala-Ilkka concludes by saying, “We developed the tool to address user frustration, and with the purpose of increasing engagement and boosting conversion rates. Drawing on years of experience and expertise, the tool offers personalized search without fuss.”
About AddSearch
AddSearch is headquartered in Finland and was founded in 2013 to improve website search results and end user frustration. The technology is configured to address the unique needs of each company, and tailored to add personal value for each individual user. AddSearch is backed by Vision+, a venture capital firm that invests in up-and-coming internet and SaaS services. Customers are located in over 50 countries around the world.
For more information, visit: https://www.addsearch.com/product/personalization
Press contact: Dan Edelstein pr@inboundjunction.com