Advertisements need to spark a connection with your brand and audience because, without a link to your audience, your brand won’t be remembered. How do you create a convincing advertisement?  Not all commercials are created the same. Compelling ads are designed to elicit the desired action, which usually is to purchase a product. Advertisements need to be written and filmed in a way that persuades consumers to go to the store or online to buy your brand.  The aim of the ad is always to convince potential customers to purchase your products. 

Convincing commercials create a connection with viewers, provide information on how to fulfill that connection, and make viewers feel good about connecting with your brand. Using the necessary information that relates to your customers in your advertisements remains the most popular technique. Here are five key points to filming convincing ads:

1. Establish a Storyline & Filming Location

Before you even begin shooting, you need to create a good storyline. Commercials that are remembered don’t necessarily focus on selling a product or service, and they tell a story that consumers can relate to or invest in. Such as a heartfelt story, or using humor, the storyline has to link to your audience in order for them to connect. When you have your storyline down, you need to find a location to shoot your advertisement. There are lots of sites or studios that will offer different set design backgrounds, such as studios in Fort Lauderdale, that make finding the perfect location simple. 

2. Clear Branding & Use of Repetition

You will need to have both clear visual and verbal cues when filming your advertisement.  Your brands’ name and logo should appear throughout the commercial and repetition is essential and useful in building your product or services identity. You want to create awareness and customer memory in your advertisements. Mention your product or service name more than once, especially in a television commercial because it is a combination of sight and sound. a

3. Educating Customers About the Product

Advertising that describes a product, promotes specific features, or makes claims about what a product or service can do to help a customer provides successful results because it is educating, information, and developing expectations in potential customers. Educating could be a fact, such as “grown locally” or “High in vitamin C”. These claim techniques can excite a product or service and grab a viewer’s attention in a commercial and lead them to buy the product or service. It’s essential not to over-educate or exaggerate your claims because your commercial could come off as untrue to customers. 

4. Developing Connections with Your Customers

Using a celebrity, a catchy jingle, or powerful emotion creates a secure connection in your customer to your product or service. For example, sporting equipment companies use famous athletes in their advertisements, brewers show their drink being consumed by friends who are having fun, and cosmetic companies use celebrities to show their products. These ads develop a connection with customers, to the brands that their favorite celebrity is using, making the product or service more appealing to the customers. 

5. Influencing Customers to Purchase your Product

Your commercial should, in the end, influence customers to purchase your product or service by convincing the customers that others are using your service or product and they should join in too. Other influencing techniques suggest that customers will be let out if they do not purchase the products or services being sold. These advertisements will use words in their script linked to highly valued ideas or concepts that evoke instant approval. For example, “America loves…” connects patriotism to a product, which creates a positive response.

Final Thoughts

Filming a convincing television commercial is like any marketing campaign. You need to have a solid strategy. You need a clear picture of your product or services message in order to evoke the emotional response from customers to go out and purchase your products or services.