Ecommerce has grown to staggering heights with $2.3 trillion in sales each year. This whopping figure is expected to grow to $4.5 trillion by 2021. There are 24 million eCommerce sites around the world today that contribute to the success of this business model.
The enormous numbers bring on stiff competition. Every day, business owners strategize and spend money on ways to market their products and services -otherwise, they would be left behind by competitors.
The tools that can effectively fill the gaps between lead generation and actual sales are tools like ClickFunnels for Ecommerce. It is a platform that allows business owners and marketers to create a sales funnel to zero in on the customers who would actually buy a product or use a service.
Whether you are a baker, a makeup distributor, a martial arts instructor, or a knitter who wants to bring your skills to the world of eCommerce, you will benefit from having a sales funnel as a marketing strategy.
A sales funnel is a journey that a potential customer takes to become a customer. It consists of a series of steps that begin with lead generation and ends in actual sales. To grow your business using this breakthrough in sales and marketing, here are the steps that you need to take.
Analysis of Audience Behavior
Bear in mind that your business is not for everybody. As much as it would be awesome to have the whole population adore your products, it is impossible.
With this in mind, a business owner needs to identify their target audience. He needs to get into their mind and walk in their shoes. The more you have information about your target and cater to it, the more efficient your sales funnel will be.
A sales funnel platform will allow you to gather behavior reports and monitor activities on your site. If you are clear about the ways people engage with your site, you will have a better grasp of how you can communicate your message effectively.
Catch the Audience’s Attention
An excellent sales funnel is like nectar for a million bees. Your content, such as videos, infographics, and blog posts, must have the power to draw your target market to your site.
If you decide to run a few ads, use the data gathered from behavior reports to find the best place to post them.
Each post, photo, and write-up must be cohesive with the target market’s behavior. Consider customers’ needs, motivations, and dreams.
Create Your Sales Funnel Page
Once you have captured your target audience, lead them to a place where they can take action. Direct them to a site where offers are too hard to resist. Software like ClickFunnels provides templates that are easy to use as your landing page.
Focus on capturing leads first before selling. The page must have a clear direction on the next steps to take. A bold call-to-action or one-time-offer allows potential customers to act right away.
Make sure that the promotion or offer is truthful and free from dubious claims. You must be able to deliver the offer as advertised. Trust is an essential factor in gaining and keeping customers.
Choose a Break-Even Type of Sales Funnel
The best way to add more customers to your list without spending a lot is to apply a break-even type of sales funnel.
What you can do is create trip-wire or a front-end funnel and sell products that have lower prices. The income from these products could be enough to pay for marketing expenses such as promotions and advertisements.
The ultimate aim of this sales funnel is to gather as many customers as possible and bring in more revenue. It will all boil down to the kind of products you are offering and the target market of these products.
Develop Your Brand
Do you have grander plans for your business aside from racking up sales? If yes, then you need to establish your brand. Decide on a color scheme, a logo, and an overall look for your product or service. It will allow customers to attach a positive feeling to your business, making it stand out from the rest.
Don’t forget to keep in Touch
Customers love appreciation. It is the driving force that makes them come back for your products and services. Don’t forget to reach out and thank your customers for their business. Send out tokens once in a while, such as discount coupon codes.
The customers of today can easily find the resources to help them decide on a purchase. As business owners, you can lead them down the path. A sales funnel will help you pave the way toward that coveted sale.