Lending which is also known as financing can be defined as money or property given by an individual or a company temporarily to another person or company with the expectation of being repaid within a stipulated time period. Lending companies which can also be termed as informal banks give loans to businesses (mostly small businesses). But nowadays with working capital, marketing of a product or service through various mediums is equally important.
Today for any business to strive and survive, it is very important to promote its website through digital marketing. It is no longer, only a trend to be followed, but also a necessity.
Now let’s have a sneak peek on advertising Loaning Companies through social media and digital marketing.
Social Media Marketing (SMM):
SMM is a powerful medium for all sizes of businesses to reach out to their audience to drive more website traffic, promote their brand and increase sales. Some of the major social media platforms used in today’s times are Facebook, Instagram, Twitter, Snapchat, Pinterest and YouTube.
SMM is not as easy as it looks. But by using the following tactics you can get the most from it.
- Know which social media platforms are used by your target audience
- Use videos to promote your website
- Scheduling is important to post on social media
- Start promoting your website on social media now
1. Know which social media platforms are used by your target audience:
Loaning Companies can get their target audience on social media platforms like Facebook and Twitter.
You should take up a reputation audit on social media if you are not sure about which is the best platform for your business type. This will not only help your business to deal with bad reviews but also help with their dwindling online presence by regaining their foothold with target audience and prospects.
2. Use videos to promote your website:
Visual aids act as an important tool for t consumers to retain information about your products and services. As lending companies being service-based, it is essential for them to promote their services and offers visually to target more and more audience.
Videos being more appealing to photo, you squeeze in an impactful strong message in less than 30 seconds video and post it on social media platforms. Facebook and YouTube as the best platform for service oriented businesses.
3. Scheduling is important to post on Social Media:
Different people browse different social media sites at different times around the world. So, it is important to schedule the time to promote your website on which social media platform.
According to recent studies, the best time for lending companies to post their ads on social media platforms is at 3 pm (as it leads to maximum clicks) and at 1 pm ( as it gets the maximum number of shares).
You should avoid posting on social media at early morning and late evening, especially posts related to lending companies, as most of the people are not found online, the reason being, either they are still asleep or returning from their work or school.
4. Start promoting your website on social media now:
Now that you know where, when and how to promote your products or services, without wasting any more of your time start posting your website on different social media platforms. Start with sharing more and more pictures, links and videos to your target prospects.
For lending companies, interacting with their target prospects is very important and this will help in building online trust with the company and also make them feel special by letting them know that you welcome their opinions. This will help in building a higher level of trust with your target prospects. Here a social media marketing or a digital marketing company that holds expertise in promoting your business online can be of utmost help. These marketing companies will not help in building a positive online reputation on which your target audience can trust but also boost your social media marketing and digital marketing results, for example, lending companies in the UK can trust Asteria for the best online promotion strategies on social media marketing and digital marketing.
Conclusion
Social media marketing and digital marketing is cost-effective supplement to traditional marketing for all the types of lending companies, no matter whether you are an online lender, a technology company, a bank which is changing its business model or whichever lending ecosystem you fit into. Without wasting any time get started with promoting your products and services online and yield profitable revenues.