Positioning a startup in any market can be challenging. You may have a strong offering, but if you can’t get your product and/or service message to the masses, your startup may fall short of success. This is when digital marketing makes a big time impact.
Digital marketing tools come in all forms, and not all are created equal. Many need to be tethered to one another in order to maximize campaign success. Knowing what digital marketing tools are best for your startup is essential.
However, the online noise can be overwhelming, and often lead many startups to opting for the wrong digital marketing tools. The following can help.
From capturing leads via email marketing platforms to protecting your startup’s sensitive information using DLP tools, we compiled a few digital marketing assets that can grow your startup into a successful company.
1. Google Keyword Planner For Content
Keywords are still very important when it comes to online advertising. You definitely don’t want to overdue keywords in any single online asset, but you should have a robust list of keywords to build your digital marketing strategies.
Google Keyword Planner is not the only keyword analytics tool your startup can use. There are keyword tools like Moz, SEMrush, and Ahrefs. Google just happens to be free, as long as you have a Google Ads account for your startup.
How does a keyword tool help your startup’s digital marketing efforts? Identifying 20 of your startups top keywords can help you build out website content and blogs that drive strong organic traffic. This can reduce reliance on expensive Google AdWord campaigns.
2. Canva For Design
Creative assets are just as important as content when it comes to digital marketing for startup growth and success. Canva is a digital marketing tool that helps startups get their creative juices flowing. And using canva is free.
Creating designs for your startup’s website, blog posts, and social media posts is just one aspect of Canva. You can also use the popular design platform to develop business presentations, pitch decks, quarterly and annual reports, brochures, logos, and much more.
3. Mailchimp For Email Marketing
When it comes to email marketing, you will need a powerful digital email marketing tool. Mailchimp is a popular email marketing asset for startups that is pretty affordable. Despite the noise around email marketing being dead, email marketing is still very important to grow your startup into a successful company.
When done right, you can reach email subscribers that have opted in via your website lead capture in order to market your products and/or services. Mailchimp makes creating an email that converts pretty easy.
You can also use the Mailchimp plugin for WordPress to create a professional email capture on your startup’s website. This plugin automatically adds new subscribers to your Mailchimp subscriber list. This is a must-have automation tool.
4. Buffer For Automated Social Media
There is no way around social media marketing, especially for startups. Social media is a must-do for any digital marketing strategy, since your audience lives on one or two of the most popular social media channels.
The problem is that social media can be very time-consuming. You need to design social images, maybe shoot social media videos, create content, find hashtags, and post regularly to keep engagement up.
Buffer can help. Buffer is a semi-free social media automation tool your startup can leverage for growth and success. Simply add in your posts, schedule them, and you can go back to being a startup innovator instead of a social media manager.
5. HubSpot For Sales Management
HubSpot is another digital marketing tool startups can leverage for growth and success. It is essentially a sales lead capture and management tool with both free and paid options. You can add sales leads, create profiles for leads, develop email drip campaigns, automate the sales funnel, and more using HubSpot.
Having a streamlined sales tool in your digital marketing mix up can be very beneficial. Not only can you use this platform to connect with potential clients, you can follow up and convert them from within the platform as well.
Wrapping Up
Finding the right digital marketing tools for your startup can be challenging. The above five marketing tools can serve up simplified processes and automation. They are, however, only the tip of the iceberg.
Do your due diligence, and never purchase a tool without trying it for at least a month. What digital marketing tools have you used to grow your startup? We want to hear from you.