Promotional open days are a fantastic way to build your reputation in the local area. You can win new clients while also strengthening the bond with existing customers. Following the impacts of COVID-19, they may be the perfect way to truly signal your return to business.
Whether you manage a clothes store, car dealership, or fast food store doesn’t matter. Preparation is the key to success. Here’s how to ensure your big day generates a big response.
Build Excitement Ahead Of The Day
The planning process begins long before the event starts, and you should use this time to drum up excitement. Use your email lists and social media streams to inform existing customers of the plans. A thorough blogging strategy can incorporate insights into the planning elements, as well as content after the event. Gaining local PR and press coverage should take the pre-event promotions to new heights too. When all of the above tools are used, the chances of securing a lot of visitors greatly improves.
Make The Necessary Safety Precautions
Even when your doors reopen, social distancing will impact your promotional day. Recording the event and posting videos to social media can keep those that could not visit updated with the products and services. As for the day itself, creating a one-way system is vital while branded antibacterial gels will promote safety too. Aside from satisfying legal obligations and human responsibilities, it shows guests that you care. Right now, the importance of this is at an all-time high.
Ensure That The Event Stands Out From Afar
While securing interest from existing customers is great, you want to attract new fans on the day too. Decorating the parking lot or areas outside your storefront can go a long way to gaining attention from passersby. You can buy custom tents that stand out to drivers and pedestrians while also serving as a place to handle fun games or demonstrations. It’s an ideal way to satisfy social distancing, especially when you have a PA system. When supported by leaflet distributors, you should gain more traffic.
Establish A Sense Of Value
The promotional day can generate sales on the day. But, it should not be forgotten that building a stronger rapport with clients can increase the customer lifetime value. Promotional gifts such as branded t-shirts and keyrings work wonders. Meanwhile, providing all visitors with a time-limited discounted may encourage them to make a purchase in a few days. When they leave the event feeling that their time was well spent, it can influence their views towards the whole brand. Embrace it.
Plan Your Next Steps
Even if you gain a short-term spike in sales on the day, the success of the event is not determined solely by the event. It is a bookmark in your business story, and you must find ways to keep the momentum going. Securing visitor contact details, perhaps through a competition on the day, is ideal. You can send a thank you email for their attendance that leads them to a sales funnel. While some will ignore the contact, a significant number will respond in a positive fashion. True success lies here.