Whether your business is years in the making or if your company has just launched, attracting new clients is what often drives your sales and revenue. New names are fresh opportunities to sell and must be acquired and appropriately treated for the best results.
Each industry and niche will have slightly different methods when it comes to approaching and securing new clients. However, there are three big, underlying things to keep in mind if you want to see your business grow:
First, you will want to target and then appropriately market to specific audiences. It does you no good to collect large volumes of names if they have no real interest in your product. You will waste time and energy – both of which translate into money! – and, in the end, will have fewer names to show for it.
It’s better to start with a smaller target audience and take time to invest and grow them. The results will be better informed and, hopefully, more motivated buyers.
Next, you will want to incentivize some of your engagement and reward desired behavior. Case studies have shown that random, unexpected gifts and incentives help reinforce your company and create loyal customers. This can be for both existing and new customers; the gift doesn’t have to be something big and expensive. For example, offering a monthly coffee subscription can go far to foster new client relationships and keep them coming back for more.
Work with your sales and marketing teams to identify the best places to insert surprise thank you messages and gifts of appreciation. You can accomplish multiple things here, as it is nice to reward new clients and existing clients as well.
Lastly, you will want to make sure that your new clients stay. It’s not enough to target the right people and give a little gift. Maintaining that relationship and mapping out the new client journey, capitalizing on key touchpoints, is going to help you engage with them. Continuous engagement will help prevent them from becoming someone you’ll need to reinvest in down the line.
Having a plan in place before you get things rolling is paramount to success. Make sure your marketing materials and your software are ready to ingest and engage with the new names that you’re looking to add. You will want to make sure that your interactions (emails, popups, etc.) are customized enough to make the clients feel noticed, but not so unique as to prevent you from reusing messages across clients.
Once you have a plan in place for each of these three things, you will start to see the new clients show up in your company database. Allow yourself and the team to be creative, have fun, and be ready to flex a bit if something doesn’t give you the results you hoped for out of the gate. Take time to listen to your client feedback and have your teams stay alert and attentive as well. Implementing these approaches together will ensure you get new clients with less effort and better results.