Every business has marketing problems and works hard to solve them. Every modern business also realizes that digital marketing is something you can’t get away with not knowing at least a little bit about if you want your business to be a success. 

Whether you’re a land-based, brick and mortar business, an online business, or a combination of both, you need to know digital marketing or at least hire someone who does. In this blog, you can find a few things that your business should know about digital marketing and why you should know them. 

Always Keep Track of Your Results 

No matter where you’re selling your product, you’re going to need to keep track of your results. For example, selling your products on Amazon means that you should look into an Amazon keyword tracking tool to help monitor and track your product rankings. The same thing holds true for wherever you sell your products and services. The rankings translate into money in your pocket, so you want to watch them closely. 

Don’t Let Your Budget Stop You 

Having a limited marketing budget is pretty common, especially when you’re a small business just starting out. Don’t let your budget stop you from marketing at all, however. There are plenty of cost-effective marketing strategies and tools out there for you to use. For example, live videos on You-Tube are easy to do and cost-effective, since everyone today has a Smartphone or a camera. Get creative and there’s no telling what you can come up with. 

Always Cater to the Mobile User

Everyone today is on the go, and unless they have to be for work or school, no one is tied to a computer. That’s why you need to make sure that you cater to mobile users in your audience. Over 90% of Google searches come from mobile phones, so if you’re not set up for mobile, then you’re certainly missing out on sales. 

Embrace Automation

You’ve heard the saying “work smarter, not harder.” That’s never truer than when it comes to marketing your business. If you can automate it to make it happen, do it. Start by automating your emails, then automate your marketing. Not only will this save you time and money, but it’s also going to be more effective for your marketing campaign and your business as well. 

Don’t be Afraid to Expand

Take advantage of all the marketing tools you have and connect with your target audience. Don’t be afraid to expand into social media sites, such as Facebook, Twitter, Instagram, Pinterest, and more. You need to let your customers interact with your website and business from whatever site they’re most comfortable with. If you’re everywhere, you can’t help but be seen. Whether it’s email, social media, or even putting fliers in windows at your local Wal-Mart, marketing is something that has to be done in order for a business to succeed. 

Don’t Be Afraid to Experiment

You’re new to the whole digital marketing thing, and even if you aren’t, there will always be something new out there to try. Don’t be afraid to experiment with different marketing tools and platforms. It can’t hurt to try a slightly different strategy every now and then. If it doesn’t work for you, then you can always try something else. Just don’t forget to track statistics and results to see what’s working and what isn’t. 

These are just a few of the best tips you can follow when it comes to getting to know digital marketing and what it can do for your business. It can’t hurt to try them, then settle for what works for your business.