Are you currently using social media to engage your customers? Do you know how to use social media to build trust and connect with your customers? Which social media platform is best for your product or service? Do you have a well-thought-out strategy for social media advertising?
The infographic below, Boost Your Branding with Social Media Engagement, presents important statistics and facts about overall social media use, specific media platforms, and the relationship between social media use and brand engagement. It is designed to help companies customize their marketing and advertising campaigns to appeal to their specific audience so they can improve brand awareness, increase revenue and profitability, and, ultimately, grow their business.
Why is this important? Social media is probably the best way to reach customers for almost all organizations, but especially for small businesses. Even if your company could afford to advertise on network TV, the viewing audience is so fragmented today that marketing through social media may be the most effective way to reach your audience. Social media platforms are great for posting messages that can strengthen customer relationships, and increase brand awareness and loyalty.
You can post product content, images, games, videos, links, testimonials, stories … and even ask questions! You can interact directly with consumers, something that is not possible with television, radio or print ads — consumers value this two-way communication and often reward the company with purchases and recommendations.
Creating a strategy requires an in-depth analysis of your unique brand identity, target audience, the type of content that is most relevant for your brand, consistent “voice of the brand” messaging, and brand design. Even after you assemble all the pieces into a coherent whole, remember that social media marketing is not fixed. Stay active on social media by posting engaging new content regularly, responding to customers who reach out to you, and continually assessing the results so you can update your strategy as needed.
Read on to start — or improve — your social media branding today!
About the Author: Rebecca Purrington is a Promotional Products Expert with Crestline Custom Promotional Products. She has more than five years of consultative sales experience in the industry and holds degrees in both Social/Behavioral Sciences and Business Management.