Facebook Advertising: 6 Surprising Facts and Metrics

Facebook Advertising: 6 Surprising Facts and Metrics

For many eCommerce merchants, advertising on Facebook is a no-brainer. The social network recently topped two billion monthly active users and has 1.23 billion daily active users, up 18 percent year over year (YOY). But it’s the platform’s ability to hyper-target...
7 Ways to Advance Your Marketing Career

7 Ways to Advance Your Marketing Career

As of June 2014, only 55 percent of LinkedIn users viewed building their professional reputation as one of the top benefits of consuming professional content on the website. LinkedIn is a great resource for building a professional, personal reputation or brand that...
How To Use Social Media To Tell Stories

How To Use Social Media To Tell Stories

Can social media be used to tell stories when it comes to marketing? In this post, we will compile some of the creative ways to use three social media channels for storytelling. Storytelling has been used to communicate information and convey meaning for a long period...
Choosing the Perfect Logo For Your Company

Choosing the Perfect Logo For Your Company

Whenever a business or a brand gets etched into your memory, it tends to do so as a fully-formed entity. When people think of Coca-Cola, for example, they not only picture a cool refreshing drink but also the brand’s famous logo with its cursive font and red and...