by Guest Author | Nov 19, 2018 | General Business
It’s the most wonderful time of the year — time for brands and retailers to prepare for the holiday push. From Thanksgiving day and Black Friday to Cyber Monday and beyond, the holiday season is a critical time for retailers to hit or exceed their annual sales... 
by Guest Author | Nov 13, 2018 | Featured Post, Social Media
When I first started out with social media, many businesses – and marketers – failed to see the marketing value of social media. After all, how does social media help you grow your business? What is the ROI of a Facebook comment or a retweet? Years later and even... 
by Guest Author | Nov 13, 2018 | Branding
You have made the most important decision as an entrepreneur: you have decided to start a business. However, now it is time to dive headlong into the construction of your brand. Every business needs a brand, because the brand is what engages customers, and the... 
by Guest Author | Nov 12, 2018 | Featured Post, Tools
In fast-paced agencies, it’s not uncommon to be overwhelmed by data overflow. If you’re an account manager or a team leader, you can receive communications from dozens of clients (or more) every day. In addition to all of the deliverables that you’re... 
by Guest Author | Nov 8, 2018 | Mobile Apps
Running a successful small business can be intimidating when you’re up against large competitors. They have more resources at their disposal and most likely already have a large brand awareness with loyal customers. All that said, small businesses have the upper hand... 
by Guest Author | Nov 5, 2018 | General Business
A recent survey conducted by NetBase, an enterprise social analytics firm, finds that while every company collects customer experience and feedback data, all the data doesn’t matter much if businesses can’t transform the data into insight that drives strategic... 
by Guest Author | Oct 29, 2018 | Website Design
As more and more of our purchases continue to migrate online, the need for increasing conversions continues to rise. Nowadays, a business’ online presence can be considered one of the most important determinants of its success. In this fight to turn on-site clicks... 
by Guest Author | Oct 25, 2018 | Content Marketing
As a marketer, you know that marketing continues to evolve at warp speed. From the customer journey to the increased pressure to produce strong returns on investment to the explosion of new media channels, marketers are continuously reacting to change. Due to the... 
by Guest Author | Oct 22, 2018 | Facebook, General Marketing
Facebook’s algorithm changes, announced and put into action earlier this year, have certainly made it much harder for marketers to gain traction on the platform. Prioritizing posts from “friends, family, and groups” the News Feed algorithm disfavors public content... 
by Guest Author | Oct 18, 2018 | General Business
Your business’ conversion rate is often seen as one of the most valuable metrics when it comes to gauging success. It can serve as a standard for measuring almost everything—from your sales to email opt-ins, and even your ad results. With the average landing page for...
