by Guest Author | Jun 17, 2019 | B2B
Social media has forever changed buying and selling processes. Social platforms such as Facebook and LinkedIn provide B2B businesses an opportunity to attract new leads and convert them into customers, thus increasing their sales and improving their ROI. Today,...
by Guest Author | Jun 17, 2019 | General Business
As a consumer, you’ve felt the seismic shift in buying behavior since the Internet and social media have become mainstream. Prior to any purchase – big or small – you are now trained to conduct in-depth research, compare product features and...
by Guest Author | Jun 10, 2019 | Event Marketing
There’s no doubting the power of live events. According to the Event Marketing 2019: Benchmarks and Trends report, 84% of leadership believe in-person events are critical to their company’s success. And according to The Content Marketing Institute’s...
by Guest Author | Jun 10, 2019 | Mobile Marketing
Imagine this. You’re on a date to watch movies from the Sundance Film Festival and, you want to find out the screening times for a specific movie. All you have to do is whip out your phone and look for the screening times of that movie you want. If you found the...
by Guest Author | Jun 10, 2019 | Social Media
Small businesses are fighting in one of the most competitive online marketplaces known to man. Marketing budgets are tight, and you may be competing with larger businesses already well established in your industry and niche. There are, however, a few social media...
by Guest Author | Jun 10, 2019 | B2B
Brand trust is the foundation on which a successful customer relationship is built. It has long been recognized as a critical part of any marketing strategy. It can aid in customer acquisition, retention, sales velocity and, brand loyalty. But, building brand trust...
by Guest Author | Jun 3, 2019 | General Marketing
B2B buying is changing and revenue teams have become disconnected from the modern buyer’s journey, some even still using the “spray and pray” model of acquisition. And, even for organizations that have deployed an ABM strategy, it is still a...
by Guest Author | Jun 3, 2019 | General Business
It can be a really difficult thing to find good employees, but doing so is essential. They are, after all, what make the wheels of a business move, and the wrong staff could take a business in all the wrong directions. Without excellent employees, work doesn’t...
by Guest Author | Jun 3, 2019 | General Marketing
Businesses are spending serious money to acquire leads to be converted into paying customers. Before social media, only big brands were able to target markets through expensive marketing campaigns. Even a small neighborhood business can now advertise in various parts...
by Guest Author | May 31, 2019 | Email marketing
By now, everyone has heard Marie Kondo’s mantra in one form or another: If something doesn’t spark joy in your life, get rid of it. Whether her method gained popularity due to her books, the Netflix series or the memes that followed, “spark...
