by Will James | Nov 29, 2021 | Advertising, Marketing Tips
Using dogs in commercials often sparks viewers’ emotions, building trust for the business, regardless of the actual marketing message. Whether they love dogs or not, most viewers feel at ease watching animal-centered ads. Brands in various industries, from cars...
by Will James | Nov 26, 2021 | Advertising, Business, Marketing Tips
T-shirts are very versatile pieces of clothing to wear. All over the world, several billions of people rock t-shirts daily. It can be rocked casually with jeans and sneakers, stylishly with a pair of boots and skirt or formally with tailored trousers, jacket and...
by Davis Tucker | Jan 13, 2020 | Advertising
As if there wasn’t already enough buzz surrounding the Over The Top (OTT) space, the recent Disney+ launch has kicked-off a whole new sense of urgency for marketers when it comes to getting in on the OTT opportunity. After just the first day of launch, Disney+ has...
by AskJamieTurner | Dec 9, 2019 | Advertising
TLDR Version: The backlash on the Peloton ad is over-hyped and misguided. The impact on sales will ultimately be neutral or positive. And if we’re going to get upset about something online, let it be about sex trafficking, the subjugation of women in certain...
by Davis Tucker | Nov 4, 2019 | Advertising
Advertisements need to spark a connection with your brand and audience because, without a link to your audience, your brand won’t be remembered. How do you create a convincing advertisement? Not all commercials are created the same. Compelling ads are designed...
by Davis Tucker | Oct 8, 2019 | Advertising
The consumer-packaged goods (CPG) industry has been facing a problem in recent years. With stagnating wages and rising prices on goods, many consumers are turning towards challenger and store brands instead of the brands owned by the large multinational corporations....
