by AskJamieTurner | Jul 8, 2015 | Advertising
This article is excerpted from Michael Farmer’s forthcoming book Madison Avenue Manslaughter (LID Publishing, September 2015), Chapter 7: “Media Expansion, Media Fragmentation and the Balkanization of the Industry.” The advertising landscape was once a homogeneous...
by AskJamieTurner | Jul 8, 2015 | Advertising
This article is excerpted from Michael Farmer’s forthcoming book Madison Avenue Manslaughter (LID Publishing, September 2015), Chapter 7: “Media Expansion, Media Fragmentation and the Balkanization of the Industry.” The advertising landscape was once a homogeneous...
by AskJamieTurner | Oct 27, 2010 | Advertising, Marketing Best Practices
Guest Post by Tim Arnold A little more than a year ago somebody at Anheuser-Busch suggests Budweiser’s ad agency dig out D’Arcy’s “This Bud’s for You” campaign, immerse themselves in its strategy, its emotion, its ability to connect with beer drinkers. See if it...
by AskJamieTurner | Aug 12, 2010 | Advertising, Branding
Not too long ago, a friend of mine named Ken Robbins who runs Response Mine Interactive told me there are only three things people are interested in paying money for — Love, Weight Loss and Getting Rich. He was simplifying things a bit. After all, Ken’s...
by AskJamieTurner | Aug 11, 2010 | Advertising
I have a question for you. Let’s say you’re walking down the halls of The Home Depot, Target, Barnes & Noble, or any other retail outlet and you grab something on impulse off the shelf. What made you do that? Or here’s another one. Let’s...
by AskJamieTurner | Jul 26, 2010 | Advertising, Madison Avenue
A few days ago, a good friend of mine named Alison Rinner directed my attention to a Wall Street Journal article entitled “What Real ‘Mad Men’ Did, and Didn’t Do.” It was a recap of what really happened on Madison Avenue during the 1950s...