Mastering the Diverse Art of Writing B2B Content

Mastering the Diverse Art of Writing B2B Content

Many writers approach the idea of B2B content with a preconceived mindset. In contrast to B2C, some of the common assumptions of this task are the writing must be uber-professional sounding, pumped full of industry jargon, and to put it bluntly, kind of boring. ...
How B2B Marketers Are Using Content To Build Brand Trust

How B2B Marketers Are Using Content To Build Brand Trust

Brand trust is the foundation on which a successful customer relationship is built. It has long been recognized as a critical part of any marketing strategy. It can aid in customer acquisition, retention, sales velocity and, brand loyalty. But, building brand trust...
How B2B Marketers Can Win With Peer Networks

How B2B Marketers Can Win With Peer Networks

B2B marketing is hard. You have to choose a target audience, develop compelling messages, disseminate them through the right channels, measure the program’s effectiveness, and adjust the marketing plan based on real-world results. Some companies try to...
How To Keep Up With The Changing B2B Buyer

How To Keep Up With The Changing B2B Buyer

It’s no secret that organizations have changed the ways they obtain and implement software, but have you noticed that B2B buyers are changing too? Once regarded as rational, considered and loyal, B2B buyers’ behaviors are becoming more like their fickle...