How B2B Marketers Can Win With Peer Networks

How B2B Marketers Can Win With Peer Networks

B2B marketing is hard. You have to choose a target audience, develop compelling messages, disseminate them through the right channels, measure the program’s effectiveness, and adjust the marketing plan based on real-world results. Some companies try to differentiate...
How To Keep Up With The Changing B2B Buyer

How To Keep Up With The Changing B2B Buyer

It’s no secret that organizations have changed the ways they obtain and implement software, but have you noticed that B2B buyers are changing too? Once regarded as rational, considered and loyal, B2B buyers’ behaviors are becoming more like their fickle...
Shattering 4 Common Stereotypes About B2B Marketing

Shattering 4 Common Stereotypes About B2B Marketing

B2B Marketing is a segment that hasn’t changed much over the years. Most of the companies still invest in the same strategies over and over, and you will find them taking the very same proposals to their meetings with clients – maybe just printed in color...
Are You Making These Classic Lead Generation Mistakes?

Are You Making These Classic Lead Generation Mistakes?

Our friends at Formstack have conducted lead generation research with over 200 marketers from small and mid-sized businesses and non-profits around the U.S. What did they learn? Check out the infographic below — you may be surprised by some of the data that was...