How B2B Marketers Can Use Data to Calculate Their ROI

How B2B Marketers Can Use Data to Calculate Their ROI

If you’re a B2B marketer who uses martech point solutions to streamline operations and automate outreach, you generate a lot of data. Your dashboards and reporting tools provide tons of numbers on marketing activities, and you probably find that data extremely helpful...
Crafting a B2B Strategy From Scratch

Crafting a B2B Strategy From Scratch

Providers of B2B solutions are hard-pressed to find better ways to grow their audiences. Unlike reaching out to consumers, engaging enterprises involve a certain level of complexity. There are extra steps you need to be aware of if you have specific objectives in...
Mastering the Diverse Art of Writing B2B Content

Mastering the Diverse Art of Writing B2B Content

Many writers approach the idea of B2B content with a preconceived mindset. In contrast to B2C, some of the common assumptions of this task are the writing must be uber-professional sounding, pumped full of industry jargon, and to put it bluntly, kind of boring. ...