by Davis Tucker | Mar 18, 2018 | Big Data
“Data-driven” is the current buzzword of our time. Companies, operating units and individual teams are all claiming to be data-driven, repeating the phrase like a mantra. And, in contrast to empty buzzwords that enjoyed a moment in the past, “data-driven” does signal...
by AskJamieTurner | May 29, 2017 | Big Data
In the past, before the advent of the sophisticated technology we have today, business was based on some analysis and a lot of guesswork. The odds of success were lowered by the difficulty of collecting high-quality data in sufficient quantity. Moreover, analysis was...
by Davis Tucker | Apr 17, 2017 | Big Data
In the business world, business analysis is often considered to be the realm of left-brained analysts and the qualitative activities, such as marketing and advertising, the domain of right-brained creative types. These two activities, both vital to the success of the...
by Davis Tucker | Mar 31, 2017 | Big Data
A few years ago, we made the strategic decision to double-down on developing Analytics as its own division and specialization to generate both new revenue opportunities and efficiencies internally. One guiding principle for this evolution revolved around something I...
by Davis Tucker | Dec 6, 2016 | Big Data
The way that customers make buying choices has changed dramatically over the past several years. Today, customers visit stores; use their smartphones to compare product and price reviews; pull family and friends in on purchasing decisions via social media; and, when...
by AskJamieTurner | Oct 16, 2016 | Big Data
We’re in the digital age, with thousands of gadgets at our disposal: digital television, tablets, smartphones, apps, social networks and e-commerce, just to mention a handful. A few years ago, before digital revolution came about, the work of a marketer was to...
