Even in Branding, It’s How You Say It That Counts

Even in Branding, It’s How You Say It That Counts

The media and internet abound with essays on what’s essential to creating great brand positioning. While the exact commandments vary a bit from marketer to marketer, several are well covered: “A good positioning must be single-minded about how you’re different.” (Thou...
5 Branding Tips For Small Businesses

5 Branding Tips For Small Businesses

In 2018, successful businesses need to be so much more than just the products or services they sell. Look at successful organizations such as Airbnb, McDonalds or Nike; their product is just a small part of what they offer. Nowadays it’s more about the overall...
How To Properly Promote Your Brand

How To Properly Promote Your Brand

It may be no surprise to you that it’s all about digital marketing these days. However, there are still plenty of people walking about the streets, looking up from their phone screens and seeing branding bandied about. Though it is important to put a lot of your...
Branding Basics: What Your Business Needs

Branding Basics: What Your Business Needs

When you first thing about going into business for yourself and launching your own company, you may be focused on two main things. The first is always going to be the product or service itself because you’ll always want to make sure that you’ve got an idea that will...