Branding Basics: What Your Business Needs

Branding Basics: What Your Business Needs

When you first thing about going into business for yourself and launching your own company, you may be focused on two main things. The first is always going to be the product or service itself because you’ll always want to make sure that you’ve got an idea that will...
Focus Your Marketing in 2018

Focus Your Marketing in 2018

Hiring a top branding agency to refine your brand can often cost $50,000 or multiple times that. This can be out of the budget of many firms, and sometimes unnecessary when companies aren’t seeking a full rebrand. Branding agencies are experts at not only designing...
5 Ways To Develop Your Personal Brand the Right Way

5 Ways To Develop Your Personal Brand the Right Way

Like corporate branding, personal branding is a description of yourself as an individual. For some people, personal branding is equivalent to being a social media influencer or an opinion shaper. Demonstrating your personal brand online includes creating a biography,...
The Link Between Logo Design and Brand Identity

The Link Between Logo Design and Brand Identity

Your logo most certainly isn’t your brand, but it can surely make or break it. A logo is the visual embodiment of everything that your brand stands for. The values and culture of your brand, as well as the attitudes, beliefs, and ideas that your brand advocates are...