by Guest Author | Jan 14, 2019 | Branding
The media and internet abound with essays on what’s essential to creating great brand positioning. While the exact commandments vary a bit from marketer to marketer, several are well covered: “A good positioning must be single-minded about how you’re different.” (Thou... 
by Guest Author | Dec 31, 2018 | Branding, Featured Post
In 2018, successful businesses need to be so much more than just the products or services they sell. Look at successful organizations such as Airbnb, McDonalds or Nike; their product is just a small part of what they offer. Nowadays it’s more about the overall... 
by Guest Author | Nov 13, 2018 | Branding
You have made the most important decision as an entrepreneur: you have decided to start a business. However, now it is time to dive headlong into the construction of your brand. Every business needs a brand, because the brand is what engages customers, and the... 
by Davis Tucker | Oct 31, 2018 | Branding
It may be no surprise to you that it’s all about digital marketing these days. However, there are still plenty of people walking about the streets, looking up from their phone screens and seeing branding bandied about. Though it is important to put a lot of your... 
by Guest Author | Jun 4, 2018 | Branding
As a business owner, you’re always trying to revamp your digital marketing strategy to achieve your business goals. This might be focusing on content, launching an influencer marketing strategy, or spearheading a powerful social media campaign. And all of the... 
by Davis Tucker | Mar 28, 2018 | Branding
When you first thing about going into business for yourself and launching your own company, you may be focused on two main things. The first is always going to be the product or service itself because you’ll always want to make sure that you’ve got an idea that will...
