by Davis Tucker | Dec 19, 2019 | Branding
To be successful in a competitive market, your brand needs to stand out. Whether you’re a retailer, manufacturer or entertainment value, your target market needs to know who you are, what you offer and why you’re different from other brands. Branding is a key... 
by AskJamieTurner | Jun 25, 2019 | Branding
Do you want to build a powerful brand? If so, then it might help to understand exactly what a brand is. After all, there’s a difference between a brand, a value proposition, a positioning statement, and a message. There’s also a difference between a corporate brand... 
by Guest Author | Jan 14, 2019 | Branding
The media and internet abound with essays on what’s essential to creating great brand positioning. While the exact commandments vary a bit from marketer to marketer, several are well covered: “A good positioning must be single-minded about how you’re different.” (Thou... 
by Guest Author | Dec 31, 2018 | Branding
In 2018, successful businesses need to be so much more than just the products or services they sell. Look at successful organizations such as Airbnb, McDonalds or Nike; their product is just a small part of what they offer. Nowadays it’s more about the overall... 
by Guest Author | Nov 13, 2018 | Branding
You have made the most important decision as an entrepreneur: you have decided to start a business. However, now it is time to dive headlong into the construction of your brand. Every business needs a brand, because the brand is what engages customers, and the... 
by Davis Tucker | Oct 31, 2018 | Branding
It may be no surprise to you that it’s all about digital marketing these days. However, there are still plenty of people walking about the streets, looking up from their phone screens and seeing branding bandied about. Though it is important to put a lot of your... 