3 Brand Boosting Strategies

3 Brand Boosting Strategies

To be successful in a competitive market, your brand needs to stand out. Whether you’re a retailer, manufacturer or entertainment value, your target market needs to know who you are, what you offer and why you’re different from other brands.  Branding is a key...
How to Build a Powerful Corporate or Personal Brand

How to Build a Powerful Corporate or Personal Brand

Do you want to build a powerful brand? If so, then it might help to understand exactly what a brand is. After all, there’s a difference between a brand, a value proposition, a positioning statement, and a message.  There’s also a difference between a corporate brand...
Even in Branding, It’s How You Say It That Counts

Even in Branding, It’s How You Say It That Counts

The media and internet abound with essays on what’s essential to creating great brand positioning. While the exact commandments vary a bit from marketer to marketer, several are well covered: “A good positioning must be single-minded about how you’re different.” (Thou...
5 Branding Tips For Small Businesses

5 Branding Tips For Small Businesses

In 2018, successful businesses need to be so much more than just the products or services they sell. Look at successful organizations such as Airbnb, McDonalds or Nike; their product is just a small part of what they offer. Nowadays it’s more about the overall...
How To Properly Promote Your Brand

How To Properly Promote Your Brand

It may be no surprise to you that it’s all about digital marketing these days. However, there are still plenty of people walking about the streets, looking up from their phone screens and seeing branding bandied about. Though it is important to put a lot of your...