by Davis Tucker | Feb 28, 2024 | Branding
Image by rawpixel.com on Freepik The world of SaaS companies has become overcrowded as time goes on. However, this doesn’t stop anyone from establishing a successful SaaS company and conquering the market. Innovation is always praised, especially in the current...
by Davis Tucker | Feb 11, 2024 | Branding
In the ever-evolving landscape of marketing, businesses are continually seeking innovative approaches to drive growth, engage audiences, and achieve tangible results. One such approach that has gained prominence in recent years is “brandformance” – a...
by Davis Tucker | Feb 11, 2024 | Branding
In today’s hyper-connected world, where consumers are inundated with information and choices, building a strong brand presence has become essential for businesses looking to stand out and succeed. However, in the digital landscape, where competition is fierce...
by Davis Tucker | Dec 19, 2019 | Branding
To be successful in a competitive market, your brand needs to stand out. Whether you’re a retailer, manufacturer or entertainment value, your target market needs to know who you are, what you offer and why you’re different from other brands. Branding is a key...
by AskJamieTurner | Jun 25, 2019 | Branding
Do you want to build a powerful brand? If so, then it might help to understand exactly what a brand is. After all, there’s a difference between a brand, a value proposition, a positioning statement, and a message. There’s also a difference between a corporate brand...
by Davis Tucker | Jan 14, 2019 | Branding
The media and internet abound with essays on what’s essential to creating great brand positioning. While the exact commandments vary a bit from marketer to marketer, several are well covered: “A good positioning must be single-minded about how you’re different.” (Thou...
