by AskJamieTurner | Feb 2, 2016 | Consumer Behavior, General Marketing
You see a product you want in three different stores or websites. You compare prices and reviews. You find out what extra the seller is ready to offer. Eventually, you buy from the place you know best. This is the power of customer relationship management. CRM is a...
by AskJamieTurner | Aug 24, 2015 | Consumer Behavior
You’ve probably heard a lot about instructional designers lately — they’re the folks responsible for creating online learning modules, applications for learning, data visualizations, games, stories, which are all intended to produce an interactive and memorable...
by AskJamieTurner | Jun 3, 2015 | Consumer Behavior
I’m fascinated by consumer behavior. I bet you are, too. For example, as you probably know, a red “submit” button on your “free download” form will typically increase click throughs by several percentage points. Why? One theory is that...
by AskJamieTurner | Apr 30, 2015 | Consumer Behavior
Last week, we uploaded a short episode of our podcast that highlighted a case study I was told about A-1 Steak Sauce. We shared how the brand manager allegedly uncovered a hidden secret about their consumers’ behavior that resulted in a small change in their...
by AskJamieTurner | Jan 15, 2015 | Consumer Behavior
Whether your area of specialty is social media, mobile marketing, paid search or just about any other marketing discipline, all of your efforts should start by analyzing the wants, needs and behaviors of your consumer. With that in mind, we’ve collected 50...
by AskJamieTurner | Dec 30, 2014 | Consumer Behavior
Did you know that our brain processes visual information 60,000 times more quickly than it does text? It’s true. And it’s just one of the many facts about brain science that you can use in developing your next social media campaign. Check out the full...