by Davis Tucker | Nov 3, 2017 | Content Marketing
There’s a frequently quoted statistic which has become something of a mantra for marketing teams. “Almost 70% of the sales process is completed digitally.” That statistic has been turned upside down and inside out so many times that it’s difficult to remember where...
by Davis Tucker | Sep 20, 2017 | Content Marketing
Chances are you got into business knowing what you wanted to sell. But did you stop to consider why you’re selling it? Countless times, the why gets left in the dust and the focus behind content marketing becomes what you sell or how you sell it. The truth is,...
by Davis Tucker | Sep 6, 2017 | Content Marketing
The idea behind the 10% strategy is simple – make incremental changes to the various growth components in your business and you will see an impressive increase in your net profit. Author Jacqueline Biggs, in her article here, gives an example of how the 10%...
by Davis Tucker | Sep 6, 2017 | Content Marketing
Consumers are more connected now than ever before, leaving a huge opportunity for brands to be engaging with, and more notably, collecting data on their audiences. As consumers’ expectations evolve toward a more integrated experience, it is critical that retail...
by Davis Tucker | Aug 29, 2017 | Content Marketing
Content marketing has quickly surfaced as one of the most important digital marketing strategies, so what should that mean for your company’s marketing budget? Since every company is different and wields a unique marketing approach, there is no definitive answer. That...
by Davis Tucker | Aug 12, 2017 | Content Marketing
The Internet is one of the most important sources of information nowadays. Just with the one click, you can easily access the required answers and data. Online content has the ability to allow users to discover many new amazing things, from news and stories to...