Facebook Advertising: 6 Surprising Facts and Metrics

Facebook Advertising: 6 Surprising Facts and Metrics

For many eCommerce merchants, advertising on Facebook is a no-brainer. The social network recently topped two billion monthly active users and has 1.23 billion daily active users, up 18 percent year over year (YOY). But it’s the platform’s ability to hyper-target...
7 Smart Ways to Comply With Facebook's Speed Demand

7 Smart Ways to Comply With Facebook's Speed Demand

Speed doesn’t kill these days. It’s the lack of it that does. In an effort to encourage mobile websites to load faster, Facebook and Google are pushing their advertisers to optimize their sites, or else their ads might get limited visibility. Facebook will soon...