The Pros and Cons of Using Facebook for Marketing

In 2018, Facebook hit 1.8 billion daily users, which is massive when you think about how much potential it has for businesses and marketers alike. However, while it certainly looks to be a great place to advertise your business, it’s not for everyone, and it’s...

Facebook Ads and Their Tremendous Growth

In June 2009, Facebook beat out Myspace as the website with the most active users in America. A decade later, Facebook has changed the way that most people live their lives, as well as the way that most companies conduct online marketing. Like most other websites that...

Facebook Advertising: 6 Surprising Facts and Metrics

For many eCommerce merchants, advertising on Facebook is a no-brainer. The social network recently topped two billion monthly active users and has 1.23 billion daily active users, up 18 percent year over year (YOY). But it’s the platform’s ability to hyper-target...