How Marketers Use Scare Tactics

How Marketers Use Scare Tactics

Are you looking for ways to make your marketing campaigns more effective? Using scare tactics is one way marketers can get an emotional response — which, in many cases, leads to action on the part of the consumer. Let’s take a look at some examples of...
Marketing When You Don’t Have the Money

Marketing When You Don’t Have the Money

A lot of business owners face a dilemma when it comes to marketing their business. They don’t have a lot of money to allocate to marketing, yet they recognize that it is pivotal to the success of their company. Does this sound familiar? If so, it is not all doom and...
Bootstrap Your Marketing In 60 Seconds

Bootstrap Your Marketing In 60 Seconds

The term bootstrapping means, “To start an enterprise with minimal financial resources.” The truth is that’s just another way of saying, “you have no cash so you have to do everything on your own.” This is fine for a lot of things, but it can...