The Top B2C Marketing Trends for 2018

Welcome to 2018, the year when your marketing team will have the power of an embedded data scientist team, allowing you to take personalization to new heights! No, not because artificial intelligence (AI) is going push all of us out of our jobs, but because AI will...

Marketing Return – Keep it Simple Stupid (KISS)

Is your marketing working? How do you know? These are two simple questions I ask every single business executive, and most can’t answer both. The reason is always the same: “I am an ‘X’ and I want to spend more time doing ‘X-ing’.” Lawyers want to spend time with...