by Davis Tucker | Sep 13, 2018 | Marketing Tips
These days, sales and marketing campaigns typically focuses around Facebook, Twitter, LinknedIn and other digital platforms. But to imagine that print has somehow fallen by the wayside is to make a potentially costly error that can damage your brand reputation and,...
by Davis Tucker | Jan 11, 2018 | Marketing Tips
Welcome to 2018, the year when your marketing team will have the power of an embedded data scientist team, allowing you to take personalization to new heights! No, not because artificial intelligence (AI) is going push all of us out of our jobs, but because AI will...
by Davis Tucker | Sep 27, 2017 | Marketing Tips
Is your marketing working? How do you know? These are two simple questions I ask every single business executive, and most can’t answer both. The reason is always the same: “I am an ‘X’ and I want to spend more time doing ‘X-ing’.” Lawyers want to spend time with...
by Davis Tucker | Sep 13, 2017 | Marketing Tips
We all remember that story: “Short-form content rules,” they said. “People don’t read long texts online,” they said. That’s it! While others write, publish, and promote standard content for search engines, content marketing gurus benefit from...
by Davis Tucker | Jul 13, 2017 | Marketing Tips
Online reviews on websites like Yelp, Google, Facebook, and TripAdvisor play a huge role in consumers’ purchase decisions. According to research by ReviewTrackers, 49 percent of consumers always or often check online reviews, and Search Engine Land reports that 72...
by Davis Tucker | Jul 12, 2017 | Marketing Tips
Packaging is everything. It not only catches the attention of the consumers, but also sets your product apart from the other displayed items on the shelves. Before you “taste” the chocolate, you first “see” the chocolate. Even without spraying the perfume yet, you can...