Mobile Marketing and Millennials

If millennials are part of your target audience, you’ve probably considered using mobile marketing to reach them. But did you know that 4 out of 5 millennials own a smartphone? Or that the average number of texts a millennial receives in a month is a whopping...

Make Mobile Work by Making it Personal

Mobile usage has become an integral part of the path-to-purchase. Consumers are tapping into their smartphones at home, in store aisles, and on-the-go to read news, research products, compare prices, engage with brands and receive special offers and coupons. Brands...

The Top 4 Mobile Marketing Mistakes

With 90 percent of American adults owning a cell phone and almost 60 percent owning a smartphone, the mobile marketing field is a force to be reckoned with. This is about 240 million people marketers can reach through mobile marketing efforts. Smartphones allow people...