by AskJamieTurner | Nov 6, 2013 | Mobile Marketing
Not long ago, about the time I wrote Go Mobile with Jeanne Hopkins, we compiled a SlideShare deck for HubSpot that included 50 amazing facts about mobile marketing. When the deck was first uploaded to SlideShare, it received 165,000 views. (For comparison, the average...
by AskJamieTurner | Oct 27, 2013 | Mobile Marketing
When I co-authored Go Mobile with Jeanne Hopkins, we devoted an entire chapter to QR codes. At the time the book was published, QR codes had been scanned by 18% of the U.S. population. Today, a year and a half later, QR codes have been scanned by — brace...
by AskJamieTurner | Oct 2, 2013 | Content Marketing, Mobile Marketing, Social Media, Social Media Marketing World
So as it turns out, content marketing is as big a deal as everyone says it is. This infographic was created by Wishpond based on stats collected by Salesforce, and it clearly illustrates the need for a content marketing strategy. Some of the stats included in the...
by AskJamieTurner | Sep 24, 2013 | Mobile Marketing
A new infographic released by QuickSprout indicates that only 57% of the top 100 brands have a mobile-friendly site (as of several months ago). In addition, 30% of mobile shoppers abandon their purchase if the experience isn’t optimal. These are just two of the...
by AskJamieTurner | Sep 5, 2013 | General Marketing, Mobile Marketing
In the past few years, QR codes have popped up on all sorts of products and objects from sodas to school buses. These codes are an excellent marketing resource when they offer useful, relevant content to consumers. Unfortunately, many companies don’t know how to...
by AskJamieTurner | Jun 16, 2013 | General Marketing, Mobile Marketing
If you’re like a lot of people, you’re probably still learning your way around the whole mobile marketing thing. Oh, sure, you understand the basics, like mobile display, SMS and mobile paid search, but you’re still looking for the right platforms to...
