If you’re like a lot of marketing directors, you’re probably still trying to wrap your mind around this whole social media ROI thing.
After all, it’s not all that difficult to launch a Facebook/YouTube/Twitter/LinkedIn campaign. But it is hard to calculate the success of your campaign on an ROI basis.
With that in mind, I created a 1950s-style cartoon story that walks people through the entire ROI calculation process. (You’ll have to excuse my sense of humor in the cartoon — it can get a little sketchy at times.)
My intent was to create a document that people would want to share with co-workers.
Better still, I wanted to walk people through some of the more complex issues like Customer Lifetime Value, Cost Per Sale and the Hub-and-Spoke model. (All of which are covered in-depth in “How to Make Money with Social Media,” the book I co-wrote with Dr. Reshma Shah.)
In any case, I hope you enjoy the presentation below. Feel free to click the little buttons at the bottom if you’d like to share it with others via Twitter, Facebook or email.
Thanks!
Social Media ROI: How to Tell if Your Social Media Campaign is Making Money
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Posted by Jamie Turner, Chief Content Officer of the 60 Second Marketer, the online magazine of BKV Digital and Direct Response. Jamie is also the co-author of How to Make Money with Social Media.
View Comments (6)
Wow! This is the most creative, fun, and in depth explanation of ROI. Will share it with my social media students on our Social Media Experiment site: http://thesocialmediaexperiment.ning.com/
Glad you like it Shalini! I appreciate it.
Best,
Jamie
I can't resist. Will also share with clients..fantastic job. Will of course bestow full credit
Thanks, Chuck. I'm glad you like it!
Best,
Jamie
Please fix the Slide. 19 slide isn't there !!!
Thank you for the article
Hi, Mena --
Thanks for your question. When I click on slide 19 it shows up. (It's my bio and contact information.)
So ... you should be seeing it. If not, just try from another web browser. If that doesn't work, go to SlideShare and do a search for the slides there under my name.
Thanks!
-- Jamie Turner