I had the pleasure of sitting down for an interview with Erik Qualman the other day. You know Erik — he wrote Socialnomics and produced the very viral Social Media Revolution video that has been viewed more than 6 million times in its various forms on YouTube.

Erik’s new book is called Digital Leaders and it’s definitely worth reading. It’s a guidebook on how to lead a life of integrity during this digital era.

Erik provides several insights from his book in the interview below, including new research that indicates that multitasking drops your IQ by 10 points. That means it disrupts cognitive processing behavior even more than smoking weed.

Erik also as a special treat for the 60 Second Marketer community, he provides one insanely simple tip on how to improve the effectiveness of your social media campaigns.

Check out the interview. And feel free to ask Erik a question in the comments section below the video. He’s a particularly nice guy and I’m sure will be happy to answer any questions you might have.