As much as we would like to think Facebook is the most powerful social media tool, our friends at Omnicore make a good argument that Pinterest has really picked up the pace and is here to rule over all the other social media tools.
Here are the key points from the infographic:
- Pinterest has 70 million users
- There are 2.5 million monthly page views
- Pinterest attracts 1090 visitors per minute
- Pinterest user stays on the site for 15.8 minutes
- Pinterest is overwhelmingly used by women with a 83% women to 17% men ratio
- Pinterest is most popular among 35-54 years old users followed by 32% of 18-34 years old users
- 50% of US moms who use Pinterest would follow a brand if rewards were offered to them
- 81% of U.S. women online trust Pinterest as a reliable source for information and advice
- Pinterest tops the chart with the most activity in categories such as cooking & dining, DIY & crafts, health info, funny & human interest, fashion & beauty, and tech
- 90% of US online specialty retailers use Pinterest
- 46% of online shoppers in the U.S. have made a purchase based on a recommendation via Pinterest
Ready for more? Great. Here’s the full infographic:
About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.
View Comments (7)
what is coocking? typo fail!
Good eye, typofinder. Nver would have sptted that if youu hand't pointed it out.
I wasn't going to mention it, but after seeing the other comment -- there are a lot of typos! "rhich" "lates" and "rhings" under the "Reasons for Using Pinterest." Still an interesting infographic though!
Hi Susan -- I agree, this may be a world's record for typos in an infographic. LOL.
Cheers,
Jamie
Yeah, and pretty funny ones at that!
I thought they were pinterest terms I didn't know so I moved on. So much is changing (should shrug & sigh), just didn't know.
That's funny, Andrea. LOL.