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What Kind of Social Sharer Are You? [QUIZ]

 

If you’re like most people, you’ve adopted your own personal style of social sharing. Whether you’re constantly posting the hottest deals and parties, rallying folks to support your favorite cause, or scouring LinkedIn groups and trying to nab the Top Contributor spot, you probably fall into one of six categories of social sharers.

Our friends over at Statpro have created this delightful quiz that can help you determine what kind of sharer you are and what that says about you. And we’ve taken it a step further: we have created some recommendations for you based on your sharing type. So first take the quiz, and then scroll down on this page to see what recommendations we have for you.

Results:

The Hipster Sharer

The hipster sharer is cool. There’s no doubt about that. Because of this, your following, however big, is dedicated. They’re the kind of people who would manually type in your page’s URL just to see what you’ve been posting. That’s a powerful position to be in.

The setback to the hipster mindset is that cool is bad. Ultimately you’re striving to be “cool,” but in a way that’s as far from mainstream and as unrecognizable by the masses as possible. You want to be cool, but more so you want to be different. Noticeably so. Our recommendation is that you would not be afraid of creating content that you know will please the masses. Some snobbier friends may turn up their noses at a viral video, but when you’re creating and curating content with widespread appeal, the fans will come to replace those who are too cool for Let It Go parodies and cat videos. As long as you’re true to yourself and what you like, you’ll find others who will be as well.

The Altruist Sharer

The good news is, you already think in terms of connections. Albert loves Mustangs, so you’ve got an eye out always for things about cars he might like. But let’s take that keen eye a step further and talk about strategy.

If you’re reading this blog and taking this quiz, chances are you hope to make something of your social media presence. Whether it’s to find a job, promote a product, or simply make new professional connections, you should have a goal in mind. What is it?

Now we want you to keep that goal in mind while you’re on social media with the same loyalty that you consider Albert’s love of Mustangs and your sister’s new obsession with gluten-free recipes. If you do, you’ll start to see opportunities for strategic sharing, which will help you reach your goals a lot more quickly.

The Boomerang Sharer

You share a lot. And that’s not a bad thing. For our purposes and yours, that’s actually a very good things. But the thing here is that you’re constantly sharing or commenting on other people’s content. And if anyone else is better poised to start creating content, we haven’t seen them.

The truth is, you’re already in the mindset of achieving and maintaing visibility, which is the hardest part of creating content. And having that pool of your own creation behind you will actually help add authority to the things you say across social media. Consider applying your skills to promoting your own content, and your presence will skyrocket even further.

The Selective Sharer

Your selectiveness is a huge strength. You’re well versed in the concept of strategic sharing, and you don’t need anyone to tell you how to optimize your page for uniqueness and intrigue. So what is our recommendation? We actually suggest that you take a page from the Altruist Sharer’s book.

The Altruist sharer shares things only because they apply to specific connections in his or her network, usually friends and family members. You share things usually because they make you look interesting or multi-faceted (and you are). Why not combine these two strengths?

Continue to share things publicly that form a clear picture of who you are and what your mind is capable of, but also focus on outbound sharing. LinkedIn groups are a great place to post resources to people you know will appreciate them, and you can reach out on all your networks via messages. Growing your connections with your network will increase the appreciation for all the carefully curated content that you’ve shared so religiously.

The Connector Sharer

The best thing about you is that you recognize the fact that digital interaction will never be an adequate replacement for face-to-face fun. Because of this, most of your digital presence is dedicated to improving and enriching people’s offline lives.

But don’t forget that there’s an entire community happening online. While it’s imperative for others to remember as well as you do that living life away from a screen is worth doing, there are also connections and conversations that happen online that couldn’t and wouldn’t happen anywhere else. Join in there every now and then to add a breath of fresh air to the digital world.

The Careerist Sharer

Many of our readers will likely identify with this category. It’s important to build status and clout so that you’re worth listening to when you have something to say online. However, dear Careerist Sharer, we have two main pieces of advice for you.

First, when you create original content (which you likely already do on a regular basis), make sure it is worthwhile for the reader. It’s important to build your status, but it’s even more important for your followers to come away feeling like they gained something from their connection with you. That is what will truly grow your online presence.

Second, don’t forget to share some things just for the fun of it sometimes. If you appear too carefully curated, you’ll lose the feeling of humanity. Instead, share a picture of your kids or an inspirational quote to remind others that you’re a person, too; a person who is really good at social media!

About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.

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