A while back, I had a small business that was a marketing consultancy. And when I say it was a small business, I mean it was a small business — just me, my Epson printer, and my Mac in the back room of our house.

(Side note: When I first started the business and put in a phone line, it didn’t ring for the first month. Then, one day as I’m eating my Bean with Bacon Soup over lunch and watching the news, the phone rang. You would have been amazed at how fast someone my age can leap over a few chairs in order to pick up the phone by the third ring. To this day, I get a chuckle from that.)

But I digress.

While I was doing the marketing consultancy (which, by the way, I still do, only under the 60 Second Communications banner), I started thinking about what it was that client prospects were looking for in a company like mine.

I developed a system called the P.A.D.S. System which helped me identify my strengths from a branding perspective. (P.A.D.S. stands for pedigree, authority, diagnostic tool, and specialty.)

I realized that if you’re in the professional services industry — in other words, if you’re a lawyer, an electrician, a real estate agent, an interior designer, an accountant, whatever — then by using the P.A.D.S. System, you can identify what it is that will inspire new clients to hire you.

I did a short, 4-minute podcast on the topic below. Will you join me for a few minutes and listen in? You’ll get a very clear sense of how you can use the P.A.D.S. System for your business. Also, be sure to subscribe via iTunes or Stitcher and leave a comment — I’d love to hear from you.