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For the last two decades, a growing number of Americans have taken health and wellness seriously. As a result, the market for health and wellness supplements has exploded, with the industry currently valued at 3.7 trillion dollars. 

Unfortunately, many unscrupulous product marketers resort to unethical marketing tactics that have resulted in consumer distrust of health and wellness supplements. But you could rise above this distrust by engaging in ethical marketing to gain and maintain consumer trust in a field failed by mistrust if you follow the tips below.

Harness the Power of Content

The phrase content is king was first used by Bill Gates in 1996 while describing the future of internet marketing. While it may not have made much sense then, it makes so much sense today. 

The internet is the first place a potential customer will go when seeking health and wellness information. If they find helpful information, they will likely view the source of information as reliable and an expert in the field, which helps build trust. 

By creating informative content and posting it on your website, the target audience will likely come across it, which would help paint you in a positive light in their eyes, and they will be more likely to buy from you. 

Optimize Your Site

You may have the most informative content on health and wellness. But unless the content gets in front of the right eye, your content creation efforts may not bear much fruit. 

But you can solve this problem through search engine optimization (SEO). SEO involves making changes and adjustments to your site to ensure that it ranks in the search engine results. 

Two main approaches to SEO are on-site and on-page, which demand different approaches. You cannot do SEO on your own unless you have training in the field. The best approach is to hire an SEO agency to help you in that area. 

Give Your Content Authority

Health and wellness are very sensitive issues. With supplements almost falling under the same category as drugs in that most require ingesting or getting into contact with the skin, most consumers will be skeptical about taking the marketer’s word for the truth. 

The best way to overcome audience skepticism is to base the information you use in your content on verifiable scientific research. The research doesn’t have to be about your specific brand necessarily. It only needs to be about the topic of discussion.

If you have to bring in your brand in the topic, you can use information from reputable scientific journals or individuals to prove how it works and the results the consumer should expect. 

When using the work of others in your content, it’s important to make the correct attributions to the author by adding citations. If you are unsure about the proper citation, an in-text citation generator like Quilbot can make your work much easier. 

Leverage the Power of Video Testimonials

Studies have shown that consumers trust other consumers more than they trust marketers. After all, the main goal of a marketer is to make a sale. 

One way of getting customers to trust you is through testimonials. Some startups have had the luck of having a consumer create a video about their experience with a product that has gone viral, translating into unprecedented revenue. 

If you are not as lucky, you could ask satisfied customers to record their experiences. Happy customers will not have a problem recording testimonials for you, which you can then use on your site, and social media handles to boost consumer confidence.

Leverage Social Media

Social media is where the money for B2C marketers is. According to statistics, approximately 4.2 percent of the world’s population is on social media. In America, seven in every ten people are on social media. 

Different social media platforms have different approaches to marketing based on the demographics of the people on the platform. Some of the most effective health and wellness supplement marketing channels are Facebook, Twitter, and TikTok, a relatively new entrant but making huge waves as a marketing platform. 

There are two options for reaching your potential customers on social media; organic posts or paid posts. The latter is often a better option as it allows you to reach a wider audience and fine-tune your reach to a specific demographic in terms of age, geographical region, interests, and gender, among others.

Market Your Product As Is

In today’s information age, an average person is bombarded with thousands of daily ads. Sometimes marketers tend to over promise to stand out from the crowd. While this approach may work for some time, it will work against you in the long run and cause damage you may never recover from. 

Like happy customers, displeased customers tend to be vocal about their displeasure, and it’s only a matter of time until you have enough people expressing displeasure online, which could be disastrous. 

The best approach is to highlight the best aspects of your product without exaggerating. If a customer buys a product and gets the results highlighted, they are more likely to be a return customer and your product ambassador.