With all the hullabaloo surrounding the launch of Google+ as well as the constant chatter of Google+ vs. Facebook, let’s not forget about the impact that Twitter has on business.
First, make sure you have created a Twitter handle that accurately reflects your brand whether it’s a product, service, or an individual so that it’s easy to find or easily deduced by customers and prospective customers – here are some good examples: @WaltDisneyWorld, @RitzCarlton, @Macys, @SouthwestAir, @google, @ThisIsSethsBlog, @BillGates.
Second, in some (but not all) cases, you’ll want to use your logo as your Twitter avatar. For example, Delta Air Lines has several different Twitter accounts, all of which use a version of their logo. Here are some other good examples: @komenforthecure, @SaginawHabitat, @htmagazine, @pcworld, @SeattleMonorail.
Third, make sure you follow influencers in your niche industry (for example, these could be competitors, up-and-comers, or even individuals) as well as others that will make your Twitter feed stand apart. As you read others’ Tweets, you’ll gain more insight into how to make your Twitter stream interesting and important to your followers.
Fourth, encourage conversations. Don’t just provide statements, quotations, or links, but engage with your followers. Get to know them, and give them the opportunity to get to know you. Share experiences and ask for opinions. These efforts may take more time, but they will result in a more rewarding Twitter experience.
If you want to really improve your results on Twitter, take advantage of new tools like Twylah, which can improve your Twitter effectiveness. Here are some of the cool things about it:
- Your Tweets are presented in a more user-friendly manner – and you can pin your preferred top categories
- Your Tweets have a longer lifespan than when just posted to the Twitter stream because they live on through SEO
- You own your traffic and content and can monetize that traffic – while this is still in the beta phase, see Bon Jovi’s page for a sneak peak
Here are some exciting Twylah pages you might want to check out:
Bon Jovi: http://tweets.bonjovi.com
Whole Foods Market: http://www.twylah.com/wholerecipes
And here’s mine, Debbie Laskey, MBA: http://www.twylah.com/DebbieLaskeyMBA
If you would like to sign up for Twylah, visit the site at http://www.twylah.com and click on “request invite.” You will hear back from Twylah shortly. When you do, please respond to the welcome email with any questions or comments.
Still want more Twitter tips? Then watch “How to Use Facebook and Twitter as Marketing Tools” below.
Debbie Laskey has 15 years of marketing experience and an MBA Degree. Currently, she is a brand marketing and social media consultant to start-ups and non-profits in California. Debbie has been recognized as a “Woman Making a Difference” by the Los Angeles Business Journal and a “Member of the Month” by the Los Angeles Junior Chamber of Commerce. She has served as a mentor for the Strategic Technology Program sponsored by the California TeleMedicine & eHealth Center as well as on the boards of numerous non-profits. Debbie blogs regularly about marketing, leadership, and social media at http://debbielaskey.blogspot.com.