In our latest episode of On Air with Jamie Turner, we interview Nico Du Plessis who is the Senior Director of Mobile and Tablets at The Weather Channel. He is responsible for all mobile products for the network and shares his thoughts and insights on how any business can use mobile to grow their sales and revenues.
In the short interview available on our YouTube channel, Nico covers several important topics, including:
- Why setting goals and objectives may be the most important part of a mobile marketing campaign
- How you can put The Weather Channel’s “Personal/Social/Local” approach to work for your business
- How you can avoid some of the most common mistakes businesses make when using mobile marketing
If you’re trying to learn more about mobile marketing, then this interview is just what you’re looking for. Nico does a great job of simplifying and de-mystifying mobile marketing. Click the image below and learn how you can put mobile marketing to work for your business right away.
Special thanks to ARKE+threesquared marketing communications for graciously providing the video production on this episode of On Air with Jamie Turner.
Jamie Turner is the Founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” and “Go Mobile.” He is also a popular marketing speaker at events, trade shows and corporations around the globe.