Most of what we talk about on the 60 Second Marketer involves social media and mobile marketing. But social and mobile have to integrate with other marketing programs in order to work effectively. So when I sat down with Andy Goldsmith who is the Director of Brand Strategy at the American Cancer Society to discuss marketing, I was glad we discussed the broad range of topics including integrated marketing.
In this latest episode of On Air with Jamie Turner, you’ll find out how the American Cancer Society develops marketing strategies that can be used across a wide range of media. The result is that their target market receives a consistent message, whether they’re watching TV, receiving a direct mail letter or visiting their Facebook page.
Check out the short episode below. You’ll find out how Andy and his team have worked hard to help the American Cancer Society become the Official Sponsor of Birthdays.
Special thanks to ARKE+threesquared marketing communications for graciously providing the video production on this episode of On Air with Jamie Turner.