Most people think of social media as a good customer acquisition tool. In other words, they believe that their social media posts drive new leads to their businesses. Unfortunately, that’s not entirely accurate.
Rather than using social media as a customer acquisition tool, you should use it in the way I’ve outlined on the short, 60-second video below. Find out what I’m talking about by hitting “Play” below. And if you’d like to see more videos like this when they’re uploaded, just hit the subscribe button on my YouTube channel here.
About the Author: Jamie Turner is an internationally-recognized author, speaker, and CEO. You’ll find him on the 60 Second Marketer and as an expert commentator on network TV. He is also the founder of SIXTY, a marketing consultancy and advisory firm that helps clients get more bang for their marketing buck.