The days of ignoring the internet are over. If your company or brand does not have an online presence, you are simply missing out. If you have just founded a start-up business and are looking for a competitive edge, then the internet is where you need to start. Unlike traditional brick and mortar businesses that are limited to their local area code, an online business has the potential to become a global behemoth.
Almost 80% of new businesses fail within their first 18 months and the majority of the time it’s because of a cash flow problem. If your expenses are too high and you fail to get enough income into the company accounts, then you will be insolvent fairly quickly.
The key is to get off the ground and producing income as fast as possible. The internet is the global marketplace where you can get the most amount of traction for your marketing efforts and your budget. Implementing a solid online marketing strategy does not cost a fortune, and it has the capability of promoting your business and its products better than any form of local outdoor media.
If you think that the internet could hold the key to business success for you and your company or brand, then here are five tools that you can use to ensure that you make the most out of your marketing budget and get the traffic you need to boost your sales as quickly as possible.
HubSpot is your complete all-in-one CRM software solution. With HubSpot, you can bring your entire marketing funnel together using tools that focus on a variety of important tasks such as blogging, SEO, social media, and lead management. HubSpot has its analytics tool, with customized reports that are delivered straight to your inbox every week.
HubSpot is your touch point for all of the execution of your marketing strategy; it gives you one place to view all of your campaign activities and track the information from your site’s visitors.
Over 80% of online companies use an email marketing campaign and you should do it too. MailChimp is your complete bulk emailing solution that allows you to build your list and then plan an effective email campaign that brings results.
MailChimp was established in 2001, and they have become the industry standard of bulk emailers, and they offer a free plan for companies with less than 2,000 subscribers. As a startup, the chances are that you will not have a list anywhere near that level, so take advantage of this free tool and build an email marketing campaign that sends you more leads and drives customer retention.
Trello is a fantastic organizing tool that can help you manage projects and keep your team updated on any current changes made to your strategy. Trello features handy tools to make your editing and publishing hassle-free. The preview option for your posts and blogs allows you to send production-ready content to your team for their opinion before it goes live.
Trello lets you keep everything you need related to your marketing strategy under one platform and improves team communication around your strategy.
No online marketing strategy is complete without a comprehensive social media plan. Implementing your content across multiple social platforms has never been easier than with HootSuite. This powerful scheduling tool can help you plan your content schedule months in advance, saving you time on your daily posting activities.
Hootsuite also has plenty of other tools to use such as the influencer identification tool that lets you pinpoint influencers in your niche and watch what content they are producing. Engage with your audiences across multiple accounts using their user-friendly interface that keeps all of your account feeds on one convenient dashboard. This ease of access to your accounts allows you to stay on top of your engagement and you will never miss a mention again.
#5 Spiel Studios
This handy animation tool allows you to create compelling animated videos from scratch all with the use of a simple storyboard. Simply draft your idea and contact the Spiel Animations team, they will complete an animated video for you based on the topic information supplied to them in the design brief. The Spiel Studios animations appear as a hand-drawn story that captivates the interest of the viewer and tells your story through images and animations.
A marketing campaign does not have to cost you a fortune if you use an online model. Implement these five tools to create an online marketing campaign that earns you more visitor traffic to your site and increase conversion.