Do you know what a Blog Carnival is? How about Linkbait? Or how about Blackhat Search Engine Optimization?
If you’re a blogger — and even if you’re not — these are definitions you should know. After all, a blog is one of the more important tools in a marketer’s toolchest. And being familiar with our Blogger’s Glossary can help you get more familiar with blogs and blogging.
This image is an example of a hotlink. The term "hotlink" is just one of 66 blogger terms in this glossary.
With that in mind, I asked Ashley Gallacher from BKV Digital and Direct Response (our sponsor) to track down the top terms every blogger (and every marketer) should know.
Let us know if we missed any that you think should be added.
1. AdSense: An ad serving application run by Google that enables bloggers to monetize their blogs. Every time someone clicks on an AdSense link, the blogger will earn money based on a per-click or per-impression basis. AdSense is good for pocket change, not good if you want to become a millionaire.
2. AdWords: Google’s pay-per-click advertising platform designed to help businesses to promote their products, services and websites. The advertiser identifies the keywords they want to target, and the amount they are willing to pay per click. AdWords is not entirely relevant to bloggers, but it’s still something you should have a good handle on since it’s one of the more important online tools for making money.
3. Akismet: (Automattic Kismet) The most popular spam filter plugin for WordPress blogs. The filter works by combining information about spam captured on all participating blogs, and then using those same spam rules to block future spam. We use it here at the 60 Second Marketer and find it invaluable.
4. Alexa: An internet company (subsidiary of Amazon.com) that ranks all websites on the internet based on traffic to the site. The Alexa rank reflects the popularity of the site; the approximate number of web sites in the world that have the popularity higher than the given site (the smaller the ranking the better).
5. Anchor Text: The visible, clickable text that typically provides the user with relevant information about the content of the link’s destination.
6. Archives: A section of the blog containing previous posts.
7. Automattic: A company founded by Matt Mullenweg in August 2005, and most noted for the development of WordPress (open source bogging software) among other projects.
8. Autocasting: Automated form of podcasting that allows bloggers and blog readers to generate audio versions of text blogs from RSS feeds.
9. Audioblog: A blog where the posts consist mainly of voice recordings sent by mobile phone, sometimes with some short text message added for metadata purposes.
10. Backlinks: Hyperlinks present in other blogs or websites that point either to the homepage or to internal pages of a website. Their significance lies in search engine optimization where the number of backlinks is an indication of the popularity or importance of the website or page. This is how Google determines the PageRank of a webpage.
11. Blackhat Search Engine Optimization: Techniques used to get higher search rankings, usually in an unethical manner. These techniques include: keyword stuffing, invisible text, and doorway pages. (For a quick, 60 Second Marketer video on this topic, click Blackhat and Whitehat SEO techniques.)
12. Blog: A combination of the term web log. This type of website or part of a website is manipulated by an individual with regular, published posts of commentary. Entries are commonly displayed in reverse-chronological order. (For a 60 Second Marketer video on this topic, click Why Most Blogs Fail.)
13. Blog Carnival: A blog event, dedicated to a specific topic, where a host blogger coordinates the collection of relevant contributions from interested people and is published on a regular basis.
14. Blogger: The author of a blog. Blogger is also the free weblog publishing tool from Google.
15. Blogging: The act of writing something on a blog.
16. Bloglines: One of the most popular RSS feed readers. It is a web-based application that allows the user to subscribe to and manage RSS feeds.
17. Blogosphere: Term used to describe the universe created by all blogs and their interconnections.
18. Blogroll: A list of other blogs that a blogger might recommend by providing links to them (usually in a sidebar list).
19. Blog Scraping: Scanning multiple blogs and copying content that is not owned by the individual participating in the scraping process.
20. Comments: The majority of all blog platforms contain a section where readers can post comments on a blog. Comments have transformed blogs into live conversations, largely contributing to the overall success of blogs. Feel free to leave a comment in our comment section below. C’mon, don’t be shy!
21. Comment spam: Adding links via comments that point to the spammer’s website with the goal to increase the spammer site’s search engine ranking.
22. Compete: Web traffic analysis service that publishes the approximate number of visitors to the top 1,000,000 sites in the world.
23. CSS: Acronym for Cascading Style Sheets, a style sheet language used to describe the look and formatting of web pages written in HTML and XHTML. The advantage of CSS is that it allows you to control the style of any number of pages simultaneously from a central location (the CSS file).
24. Domain: Also known as domain name or hostname, it is a name that identifies a website or computer on the Internet.
25. Favicon (favorite icon): A square icon associated with a specific website or web page typically seen in the URL menu bar.
26. Feed: Allows users to receive updates from their favorite websites and blogs, as soon as new content is available. There are two main feed formats: RSS and Atom. (To add the 60 Second Marketer’s RSS feed by clicking the link.)
27. Feed count: Displays the number of subscribers to your feedburner feed.
28. Feedburner: Web feed management provider launched in 2004 that provides custom RSS feeds and management tools and allows you to add special features, and to collect data and statistics about your subscribers.
29. Fisking: A point-by-point criticism disputing or calling out errors in a statement, article, or essay.
30. Google Analytics: The most widely used website statistics service provided by Google that generates detailed specifics about the visitors to a website. We use it at the 60 Second Marketer to track unique visits, page views, bounce rate and other metrics.
31. Google Reader: The most popular Atom and RSS reader around the Internet. It is a web-based application that allows the user to subscribe to and manage RSS feeds. (You can add the 60 Second Marketer to your Google Reader RSS feed by clicking the link.)
32. Hotlinking: Also known as inline linking, the use of a linked object (often an image) from one site in the web page of another site. The second site is said to have an inline link from the site where the image is placed. Click the image on this page for an example of a hotlink.
33. Index Page: The front page of a blog or website.
34. Linkbait: “Bait” in the form of articles, videos, images, etc. that is created with the intention of attracting links to the website that is publishing it. The quantity and quality of inbound links are two of the various metrics used to determine the search engine ranking of a website.
35. Movable Type: Weblog publishing system developed by Six Apart.
36. Meta tags: HTML tags that reside in the section of a web page used to specify page description, keywords and any other metadata not provided through the other head elements. Meta tags used to be a huge deal, until they were abused, at which point Google stopped placing emphasis on them. (For a short, 60 Second Marketer video on this topic, click Google Wants to See You Naked.)
37. Moblogging: A blog posted and maintained via a mobile phone.
38. Niche: In online terms, it refers to a specific topic or subject.
39. Nofollow: A value inserted in the link code that communicates to search engines that they should not follow the link, thus improving the quality of search engine results.
40. PageRank: A technology developed by Google, that determines the “importance” of a webpage by looking at what other pages link to it, as well as various other data using a link analysis algorithm. (For a 60 Second Marketer video on this topic, click How Search Engine Spiders Work.)
41. Page Views: Also called impressions. A request to load a single HTML file or web page.
42. Partial and full feeds: Whenever you publish a web feed from a blog or website, you can choose the part of your content that will go the feed. There are two main options: full feeds and partial feeds. Full feeds include all the content that is published on the website. Partial feeds will carry only brief excerpts of the content.
43. Permalink: The unique URL of a single post. Used when linking a post somewhere.
44. Pillar article: Tutorial style article, usually with the goal to teach your readers something. Pillar articles are vital for building validity and generating traffic on your blog. You could argue that this post is an example of a pillar article.
45. Ping: When a web log notifies a server that its content has been updated. Most blogging platforms automatically ping one or more servers once a blogger updates an old post or publishes a new one.
46. Pingback: A network tool used to notify a web author when someone else has links to one of their documents. This allows web authors to keep track of who is linking to and referring to their articles.
47. Pligg: A user-driven social networking content management system designed to manage an unlimited number of authors where the content is driven by independent authors’ contributions.
48. Post: Also referred to as entry, the individual articles that make up a blog
49. WordPress Plugin: Plugins are pieces of code created with the purpose of expanding the functionalities and solving a wide range of problems and needs of WordPress.
50. Pro Blogger: A professional blogger that generates enough income with his blog (or blogs) to be able to live on it.
51. Problogger.net: Website created by Darren Rowse in 2003 to help bloggers add income streams to their personal blogs. Darren knows his stuff — I’m a regular reader of his blog.
52. RSS: Acronym for Really Simple Syndication. It is a family of web feed formats used to deliver information from websites and pages that get updated regularly. Once you subscribe to a particular RSS feed, you will automatically receive updates from the website that publishes the feed, whenever they release new content.
53. Splog: A blog that is used to publish spam material. The purpose is to increase the PageRank or artificially inflate paid ad impressions from visitors.
54. SEO: Acronym for search engine optimization. It includes several activities that are aimed to improve the rankings of a website inside the results page of search engines. (For a short, 60 Second Marketer video on this topic, click What are the Most Common Search Engine Marketing Mistakes?)
55. Social media: A broad term used to define website and web applications where you have social interactions and interactive dialogue around a media form (text, images, audio, video, or any combination of them). I’ve written a book on this topic called How to Make Money with Social Media. You might also be interested in my 60 Second Marketer blog post called How to Launch a Social Media Campaign: A Step-by-Step Guide.
56. Subscribers: Visitors that either grabbed the feed of a website or that subscribed to receive updates via email.
57. Tags: A keyword or term assigned to a piece of information that allows it to be found again via browsing or searching
58. Technorati: Internet Search Engine for searching blogs
59. Trackbacks: If another blogger links to your article you can set up notifications via special comments called trackbacks. This enables the author to keep track of who is linking to or referring to their articles.
60. Twitter: A microblogging service including text-based posts of up to 140 characters displayed on a user’s profile page.
61. Uniques: The number of unique visitors or humans that have visited a website within a given time frame.
62. Viral Content: Content that spreads very quickly on the Internet. Will this post go viral? That’s a very good possibility, with your help.
63. Vlogging: Blogging using video instead of text. The 60 Second Marketer is not a Vlog, although the 60 Second Marketer YouTube channel has over 50 short, 60-second marketing videos.
64. WordPress: The most popular blogging software on the Internet, create by a company called Automattic. You’re reading a WordPress blog right now!
65. WordPress Themes: Blog presentation designs offered by WordPress
66. URL (Uniform Resource Locator): Specifies where an identified resource is and the avenue for retrieving it. The most common example if the addresses for web pages on the Internet.
That about does it for our social media glossary. I hope you find it helpful. Did we miss anything? Let me know. If you provide the term and the definition below, I’ll give you credit (and a link) for your efforts.
Posted by Jamie Turner, Chief Content Officer of the 60 Second Marketer, the online magazine of BKV Digital and Direct Response. Jamie is also co-author of How to Make Money with Social Media, now available all over the place.