1. Turn on the moderation feature for your comments section.If you learn only one thing from this post, learn this: the comments section of your blog is an invaluable tool for creating a community around your site. (TWEET THIS) That being said, you don't want to have the comments section flooded with spam, or users will start to avoid it like the plague. So how do you rectify this? It's as simple as flipping a switch, actually. Most blogging platforms have a moderation feature that requires administrator approval of each comment before it shows up on the blog. This does take time, but it can be done in an efficient way. Here are some tips for properly moderating your comments section:
- Only deny spam comments. If it's relevant to your post (even if it's negative), let it pass through. This shows good faith on your part and allows you to address any qualms users may have with your content.
- Moderate at the right times. If a users visits your blog a few hours after it's shared and there are no comments, it may deter that user from commenting. To make sure this doesn't happen, approve new comments 1 hour, 5 hours, 12 hours, and 24 hours after posting. After that, moderate every hour until you have new content. Each approval session should take up no more than 5 minutes of your time.
- Delegate moderation. It's a simple task, and one that can be given to someone with a less full plate. If you have an intern or writer whose judgment you trust, give that person the job of moderating the comments. You can always reply to relevant ones later on.