If you’re working on a shoestring budget and are trying to figure out where it would be best used, maybe this infographic can help. Brought to you by Host Papa, it breaks down email marketing and social media marketing to see which outperforms which in what categories. Here are some of the key findings:
- Social media helps build your audience faster and increases search engine ranking.
- Email is a fairly inexpensive and easy form of direct response.
- Social media is growing more, but email is still more widely used.
- The features and reach on email marketing are surprisingly robust.
See the full infographic here: