Subscribers STILL Rule: Why Permission Matters More Than Ever

Monday, January 18th, 2010 Posted in Email marketing, General Marketing, Social Media | No Comments »

The following comes from a white paper supplied by ExactTarget.com: As online consumer savvy increases with each new communication channel, permission marketing becomes more important than ever. Consumers understand that they ... Read more..

Email Is the Consumer Preference for Communications

Tuesday, January 5th, 2010 Posted in Email marketing, General Marketing | No Comments »

Still Going and Going...Like a famous bunny we know, email keeps on going. It remains the consumer preference for marketing communications, preferred more than 3-to-1. You can build programs to support ... Read more..

Cut Through the Email Clutter

Friday, May 8th, 2009 Posted in Email marketing | 7 Comments »

Constant Contact has a variety of helpful tools for email marketers on their website. In one of their white papers, they talk about four things marketers can do to improve ... Read more..

The Top 18 Things to Measure in Your Next Email Marketing Campaign.

Monday, February 9th, 2009 Posted in Email marketing | 6 Comments »

Email marketing continues to be one of the most cost-effective tools for marketers. A good email marketing program keeps you connected with your customers and prospects. It also provides a ... Read more..

Email Usage Continues to Rise

Saturday, August 16th, 2008 Posted in Email marketing | No Comments »

AOL Mail has completed its fourth annual study of email usage. If you check your email while you're driving or in the middle of the night, you’re not alone. Last year, ... Read more..