To Improve Your Website, Click Here

Monday, November 30th, 2009 Posted in Design | No Comments »

We found a fun, cool website that provides some compelling A/B test results on website designs. Ann Holland’s WhichTestWon.com does simple website results testing. Visitors have the opportunity to choose ... Read more..

Tips from Coca-Cola’s Marketing Strategy: New Social Media Experiment Highlights Happiness Around the Globe

Tuesday, November 3rd, 2009 Posted in Coca-Cola, Social Media | 4 Comments »

One year, three adventurers, 206 countries and a whole lot of happiness - that's the gist of Coke's new social media initiative. As part of Expedition 206, a team of three ... Read more..

How to Increase the Traffic and Decrease the Bounce Rate on Your Website

Monday, November 2nd, 2009 Posted in Design, Internet, Marketing Techniques | 4 Comments »

Imagine this. The potential customer has found your website. They’re looking, they’re focusing, they’re reaching for their mouse… but where will they click? Of course, we want them to click on ... Read more..

7 Tips to Get and Keep Customers

Friday, October 30th, 2009 Posted in General Marketing, Marketing Techniques | No Comments »

Without customers, you're not going to survive. And if you are always getting new customers, but not keeping the old, you're not going to survive with any sort of success. ... Read more..

Make a Profit with a SPIN: The SPIN Model of Selling

Wednesday, October 28th, 2009 Posted in Marketing Techniques | No Comments »

By Ann Pruitt No matter what your business, you need to sell your products and services. Dentists, car salespeople, advertisers, and retailers alike rely on getting the right customers to buy. ... Read more..

Give Me a Title!

Wednesday, October 21st, 2009 Posted in General Marketing | 2 Comments »

By Ann Pruitt We have a dilemma here at 60 Second Marketer. I don’t really know what to call my job. Jamie Turner, the boss guy, is appropriately called “Chief Content ... Read more..

Easy Effective Email: Match Your Email Marketing Formats and Objectives for Effectiveness

Friday, October 9th, 2009 Posted in Email marketing, Marketing Techniques | No Comments »

[caption id="attachment_1505" align="alignright" width="222" caption="Email is where it's @."][/caption] What are your objectives in your email marketing campaign? What formats are most effective to communicate these objectives? How often should ... Read more..

Making a Customer-Focused Website

Monday, October 5th, 2009 Posted in Advertising, Marketing Techniques | 2 Comments »

As marketers, we know how to sell a product. But have you considered that your website is a product also? Apply some of the techniques that you know so well ... Read more..

7 Ways to Leverage Your Advertising

Tuesday, September 22nd, 2009 Posted in Advertising | 1 Comment »

by Jay Abraham, author, The Sticking Point Solution [caption id="attachment_1442" align="alignright" width="191" caption=" It's all about leverage"][/caption] If advertising is currently your main driver of sales, you can ... Read more..

8 Marketing Tips for Business Owners and Entrepreneurs

Monday, June 29th, 2009 Posted in Marketing Techniques | 1 Comment »

Joel Sussman, who is the President of Optimal Marketing Communications, shares some marketing strategies in an excellent blog posting (below) outlining 8 important tips for marketing directors, business owners and ... Read more..