April 15th, 2014

Here’s the Only Tool You Need to Map Out Your Next Mobile Marketing Campaign

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Mobile is inevitable; that much is clear. Due to trends like the prevalence of smartphones and the rise of second-screen viewing, it’s foolish to ignore the impact that mobile marketing can have on your overall marketing success. Even content that isn’t intended for mobile is rendered so as people access it via their mobile devices.

And the capabilities of mobile marketing are incredible. The ways which your content can be viewed and the degree to which its delivery can be targeted is astonishing. But with so many options, where should you begin?

Well, AWeber and the 60 Second Marketer are here to help. Based on the same research that brought you this infographic about mobile marketing that we posted a couple weeks ago, this piece is even more practical. Use this decision tree to determine what your first (or next) step in mobile marketing should be, and gain insights on how to accomplish your mobile marketing goals. Remember, mobile is no longer an option. Use this tool to help you figure out how to approach it in the best way for your business.

Want to share this infographic on your blog? Feel free to grab it off our site or email Jamie Turner and he’ll send you a copy. Just remember to link back to the 60 Second Marketer when sharing the decision tree with your audience.

60SCAWeber.MobileDecisionTree

About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.

March 25th, 2014

Brand New Mobile Marketing Research from the 60 Second Marketer

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We at the 60 Second Marketer have partnered with AWeber, the authority in email marketing, on a mobile marketing research project. The report will be out soon, but we’ve decided to whet your whistle with this infographic reflecting the key takeaways of the research.

As prevalent as mobile is, did you know that 1/3 businesses still aren’t using any form of mobile marketing? That includes having a mobile website. And that’s not the only interesting fact from the research, either. Here are some of the infographic’s highlights:

  • 2/3 businesses can’t or don’t know how to measure the ROI of their mobile marketing campaigns (but we do!).
  • Time, money, and especially know-how are the 3 biggest setbacks for companies hoping to expand their mobile presence.
  • 1/3 businesses spend less than ONE HOUR per week on mobile marketing!

Check out the full infographic here. Feel free to share it on your own blog, and make sure you link back to the 60 Second Marketer and to AWeber! And check back here in a few weeks to see the full report on mobile marketing.

60 Second Marketer

About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.

October 30th, 2013

SMS Isn’t Dying, But It Needs Some TLC

HandsTexting

With the rise of the smartphone, it would appear that SMS text messaging is obsolete and a thing of the past. However, is SMS really dead? There is no question that its use has declined especially with the growing popularity of Instant Messaging mobile applications. However, it may be a bit premature to assume that SMS is no longer relevant.

Many insiders in the mobile industry, in fact, have conflicting opinions about the true status of SMS and where it currently stands against the major players like Facbook IM and apps like WhatsApp. With that in mind, here are a few thoughts on why SMS might be perceived as struggling.

Reasons for the Decline of SMS

  • A few mobile plans do place a restriction on the number of texts you are allotted before being charged for each additional text message sent thereafter. This may drive users to look for other alternatives.
  • Features like broadcast text messaging have largely been replaced with more efficient ways of communication, such as status updates through Facebook. With the number of smartphone users on the rise, more consumers than ever have access to major social networks at their fingertips and can freely use them at no charge as part of their inclusive data plan.
  • Instant messaging is rapidly gaining traction among mobile users. The fact that you can send unlimited messages and freely chat with family and friends without worry of going over your allotted limit and being charged for it also makes it a more desirable option. Additionally, IM uses far less data unless, of course, you implement the use of videos, audio or photo sharing.

In a nutshell, Popularity of SMS marketing has declined — not because it isn’t effective, but because the popularity of texting in general has decreased as other methods of communication are explored.

If you’re like many people, you might assume then that it is only a matter of time before SMS completely falls by the wayside. However, this may not exactly be the case. Some even contend that SMS is still king when it comes to messaging.

SMS Guest Post.002

Why SMS is Still Relevant

  • SMS is platform independent; think about that for a minute. Of the hundreds of millions of mobile phones out there, even the most outdated models still in use are capable of sending and receiving text. This means you can practically reach anyone via text as long as they own a mobile phone. No other messaging technology as of yet can make this claim.
  • Newer forms of messaging often entail having to install the latest app. To complicate matters, certain apps may not be available on certain devices. iMessages, for example, is restricted only to Apple devices. Similarly, BlackBerry Messenger is restricted to Blackberry users. Of course, there are apps like WhatsApp that works across multiple platforms though the person you wish to message will need to have the same app installed as well.
  • Just about everyone will open a text message they receive. According to statistics, 98 percent of text messages are opened and read within 15 minutes of being received. This is a fact that savvy marketers are keen of and exploit to their advantage since they can get the message to you regardless of what apps you have or don’t have installed.

There is Still Life in SMS

To put it in context, nearly 8 trillion text messages were sent in 2011, which comprised of roughly two-thirds of all mobile messaging traffic. SMS is also up in developing countries where it has become more popular than voice calling.

While some developers are waiting for the death of SMS, they will probably be waiting for a long time because most figures and statistics show that text messaging is actually increasing in certain areas. Another statistic also revealed that on a global scale, only about 16 percent of mobile phones in use are app-enabled. While the media tends to jump on the IM and smartphone bandwagon, the statistics seem to tell a different story.

SMS Guest Post.001

SMS is Down but Not Out

With the many advantages it continues to hold, SMS is not going anywhere. Of course, IM app developers will attempt to use every sales tactic in the playbook to convince you that IM is the new future and that by sticking to SMS you will be left in the dust. But if SMS is right for your company, then you can certainly use it effectively, maybe more than ever.

 

Ashley Williamson is a freelance writer and an occasional guest blogger interested in business, marketing, and SEO related topics. She is currently writing on behalf of Silverstreet, a company that specializes in mobile messaging. When she is not working, she likes to travel and read as much as she can. If you have any questions, feel free to leave a comment.

May 12th, 2013

Want to Get Started in Mobile? Learn How From These Top 5 Campaigns.

Mobile Marketing Are you trying to figure out how to use mobile marketing to grow your sales and revenues? Here are five mobile ad campaigns you can use for inspiration.

1. Heineken Hits the Back of the Net with Dual Screen Game

In 2011, UEFA Champion’s League sponsor Heineken introduced an innovative ‘dual screen’ app that let fans interact via their smartphones as games were taking place.

Using the StarPlayer app, viewers were able to react to what was happening in the game by pressing buttons to predict the outcome of set pieces such as corner kicks, penalties and free kicks. Options included a goal, a miss, a save or a clear and if you guessed right, you won points. Bonus questions about the teams were also posted throughout the game and the faster you answered, the more points you scored.

Mobile Marketing Campaigns

The Heineken marketing team were onto a winner with this one. It tapped into the surging popularity of dual-screening, where you use mobile devices to play along with live sporting events and shows, but also the competitive nature of the app meant that people were sharing across social media and forming leagues to see who got the best score, guaranteeing huge exposure for the beer brand.

Want to learn more? Check out the detail on this YouTube video.

2. Starbucks makes grabbing a coffee even easier 

Giant coffee chain Starbucks recently used smartphones to make a coffee on the go even quicker for its US customers. By downloading the Starbucks Card mobile app, customers were able to charge it up with credit and then pay for their drink by simply having their mobile screen scanned at the checkout.

It proved to be a resounding success, with customers excited to have access to a new, faster way to pay and, after launching the app on iPhone, iPod touch and BlackBerry, Starbucks quickly extended the scheme to Android users.

Starbucks Mobile Card

3. Adidas Lights Up New York City

The goal of this campaign was to encourage mobile users to visit New York City’s Penn Station to view an Adidas ‘Light You Up’ promotional light show – an event featuring Argentinean footballer Lionel Messi, who was promoting the launch of the new Adidas Adizero F50 football boots.

In an ingenious piece of marketing, Adidas targeted all mobile users within a 3-mile radius of Penn Station in the hours leading up to the event with an ad that read ‘Adidas and Messi – After Dark Tonight’. Clicking on the banner lead consumers to a landing page where a promotional video described the event’s location and time. The event was a huge success thanks to the mobile marketing campaign drawing in thousands of interested onlookers.

Want to learn more? Click the image below to watch the YouTube video.

Adidas Mobile Campaign

4. Text it like Beckham

This marketing masterpiece from Motorola was aimed at people taking flights from Hong Kong airport and used two of the most well known names in Asia – footballer David Beckham and musician Jay Chow – to enhance the experience of saying goodbye to friends and family.

This worked in two ways – mobile users could either take a picture on their mobile and send it along with a text message, or have a special message recorded by David Beckham and Jay Chow, which were then played to people at the airport via large digital advertising screens.

The campaign was a huge success and had a dual effect – it massively increased the popularity and sales of Motorola and meant that advertising space at Hong Kong airport was suddenly selling at a premium.

Want to learn more? Click the image below to watch the YouTube video.

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5. BMW

This astonishingly effective example from 2008 saw BMW launch an innovative mobile marketing campaign designed to sell snow tyres to its German customers.

The company used data it had on file – car model and wheel type – to determine which sort of winter tyre would work best on each customer’s car. Attention was focused only on those BMW customers who had owned their car for less than a year and had purchased it in the summer or autumn, as older cars older would already have winter tyres purchased during the previous year.

On the first day of snowy weather in Germany, all the targeted customers received a text message showing an image of their car type with the recommended snow tyres. It also included a link to a site that enabled the customer to experiment with placing different BMW tyres on their virtual car before making a purchase.

This campaign combined great timing with clever targeting of a section of BMW’s customer base that was most likely to buy snow tyres. The results were impressive to say the least – with a conversion rate from messages sent to actual tyres purchased of 30%, whilst the campaign earned a staggering $45m in new business.

These are just five examples from the wide world of mobile marketing, but they all used the medium to deliver a strong sales message that engaged with consumers effectively and led to excellent results. Have I missed some out? If so, please leave a comment and let me know about your favourite mobile marketing moments!

About the Author: Triin Linamagi is a Key Account Manager for mobile marketing company TextMagic. She has previously worked with UK Startups and loves to write about online marketing trends, startups and business development. 

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September 3rd, 2012

50 Insanely Simple Ways to Grow Sales with Mobile Marketing

A lot of people are intimidated by mobile marketing because they think it’s complex and technical. By comparison, when social media came along the general response was “I already know how to use LinkedIn and Facebook. How hard can social media be?” But when mobile marketing took off, many people were left saying, “Sheesh. That sounds difficult. I’m going to sit on the sidelines for a while to see if this thing is for real.”

Well, mobile marketing is for real. Just look at all the Fortune 500 companies that are devoting hundreds of millions of dollars to it. But the good news is that you don’t have to be a Fortune 500 company to take advantage of everything mobile marketing has to offer. Better still, using mobile marketing for business is insanely easy to do. Seriously, it’s not all that complex once you get the hang of it.

So, with that in mind, I wanted to share 50 insanely simple things you can do to use mobile marketing for your business. This handy (and print-worthy) list should get you started in mobile with relative ease.

  1. Understand the Landscape. There are only 8 primary tools you need to know about when it comes to mobile marketing. I go through them pretty thoroughly in my book Go Mobile (get a free chapter by clicking here). The tools are: 1) Mobile Websites, 2) SMS, 3) Mobile Banner Ads, 4) Mobile Paid Search, 5) Mobile Apps, 6) Location-Based Marketing, 7) Near Field Communications and 8) QR Codes
  2. Learn the Facts. Jeanne Hopkins and I created a SlideShare deck for HubSpot called “50 Amazing Facts About Mobile Marketing” that’s been viewed more than 150,000 times. If you haven’t already seen this deck, it has tons of amazing and incredible facts about the impact mobile is having on our society.
  3. Mobilize Your Website. If you have an ad agency or web design firm, they’re probably already working on your mobile website. (And if not, hop to it.) But if you’re a start-up, small business or blogger, then read “How to Build a Mobile Website” for easy tips on setting up your mobile site.
  4. Test Your Mobile Site. Google has a special tool that shows you how your site renders on various operating systems. It also provides tips on how to improve the functionality of your site.
  5. Use a Mobile Website Grader to Find Out How Your Mobile Site Stacks Up. Marketing Grader is HubSpot’s upgrade to their Website Grader tool. Included in the  tool is a mobile grader that can give you insights to how well your mobile website is performing. Another useful tool is MobileGrader from our friends at BlueTrain Mobile. Both tools are worth checking out. (Disclosure: I have relationships with both HubSpot and BlueTrain Mobile.)
  6. Add Something Fun to Your Mobile Website. It’s a good idea to reward people who visit your mobile website with something fun and engaging. Perhaps a mobile coupon is in order? Or maybe a mobile trivia game will do the trick. No matter what, try to have a little fun with your mobile website.
  7. Optimize Your Mobile Website with Mobile-Specific Keywords. Don’t forget to add mobile-specific keywords to your mobile website or your mobile blog. For example, if you own an Italian restaurant and have a blog, then you’ll want to add keywords that people will be searching for in your content. In other words, don’t just use “Italian Restaurant,” also use “Italian Restaurant Locations,” “Italian Restaurants on Peachtree Street,” and “Italian Restaurants in 30342 Zip Code.” By adding location-based keywords, you’re targeting the mobile visitor which ultimately drives customers to your door. (Tweet this post to your friends by clicking here.)
  8. Learn How to Generate a QR Code. QR codes won’t be around forever, but they can still be used to engage customers. Ready to create one? Just copy any URL and paste it into the QR code generator we have on the bottom right-hand side of the 60 Second Marketer blog. It’s crazy easy to do and you’ll figure out a lot just by playing around with it.
  9. Drop a QR Code into Your Next PowerPoint Presentation. When I conduct mobile marketing webinars for T-mobile, Coca-Cola and other companies, I drop a QR Code into the presentation. The first person to scan the code gets an autographed copy of Go Mobile. It’s a great way to engage an audience via mobile marketing.
  10. Add a QR Code to Your Business Card. You can create QR codes that provide your contact information to the people who scan them. That’s a great way to connect with people and provide them a link to your blog.
  11. Record a YouTube Greeting and Link it to a QR Code. Want to provide visitors to your website some extra love and attention? Create a video greeting on YouTube and link it to a QR code on your website. When people scan the QR code, they get a video greeting from you — ideally with a special discount or coupon offering. How cool is that?
  12. Use TwtPoll to Create a Mobile Survey. When I do a keynote at an event or conference, I’ll use TwtPoll to create a survey which can be accessed via smartphone. The audience can take the survey from their smartphones and I show the results in real time on the screen.
  13. Incorporate Mobile into Your B2B Marketing Campaign. Mobile isn’t just for B2C. In fact, in some ways, a B2B mobile campaign has greater impact because it’s unexpected. So put a QR code at your receptionists desk that offers a special thank you gift for people who scan the code. Or, create an employee scavenger hunt that uses QR codes as part of the clues. Or use any of the techniques below to engage your B2B clients. They’ll be impressed you’re using a cutting edge technology for a B2B marketing campaign.
  14. Create a Mobile Google+ Page. If you don’t already have a Google+ profile, it’d be a good idea to create one. Google is getting deep into mobile, so where Google goes, you should go, too. Best of all, Google makes sure your profile renders properly when people access it from their smartphones.
  15. Create a Mobile Banner Ad Campaign. Mobile banner ads are surprisingly easy to create. If you’ve got a budget, the simplest thing to do is to call your ad agency and develop a campaign through them. Alternatively, you can go straight to a mobile ad network which will place your ads on hundreds or thousands of mobile websites across the nation. Some of the mobile ad networks I’m most familiar with are 4INFO,  Jumptap, AdMob and Millennial Media.
  16. Link Mobile Banner Ads to Email Campaigns. You can run a mobile banner ad that, when clicked, creates an email instead of loading a web page. So, for example, when a person clicks on a banner ad from their smartphone, an email pops up on their screen that they can forward to friends. The email might say, “Meet me at Bob’s Italian Restaurant and we’ll all get 10% off our bar tab.” For more information on this technique, check out some of the case studies on the MobClix website.
  17. Create a Mobile Banner Ad that Only Targets Certain Demographics. Did you know that you can create a mobile banner ad campaign that only targets people in airports? Or only people who have visited ESPN.com (or some other website) in the past 2 weeks? Or only people who use the Android, iOS or Microsoft operating system? Yup. It’s crazy easy to do, too. Just ask your ad agency or mobile ad network to show you how. (Tweet this post to your friends by clicking here.)
  18. Send a Mobile Banner Ad to People within a 5-Mile Radius of Your Store. Mobile banner ads are a lot of fun because you can use geo-locational technology to target people within a certain radius of your retail locations. It’s perfect for restaurants, coffee shops, bookstores and other retail locations that want to attract local customers who are near their store.
  19. Run a Mobile Banner Ad that Adds an Event to the Visitor’s Calendar. This is another fun trick that the folks at MobClix came up with and it works like this — someone visiting a mobile website sees a mobile banner ad on their smart phone. The banner ad is for your company and it says, “Mark Your Calendar for Our Grand Opening Event!” When the user clicks on your banner ad, the event is automatically added to their calendar. Pretty cool, eh?
  20. Build a Mobile App. There are a variety of well-established companies that can help you build an app. The best ones I came across when we wrote Go Mobile were ShoutEm, MobileRoadie, AppMakr, Appcelerator, MobBase and Mippin.
  21. Provide Customers with an Interactive Map of Your Facility via Mobile App. That’s what Mobile Roadie did with their app for the San Diego Zoo. The most popular section of the San Diego Zoo app was Animal Cam where fans could watch and learn about their favorite zoo animals in real-time.
  22. Build an App for a Client. If you’re a marketing communications firm, web developer or ad agency, you might find ShoutEm’s platform to be just the ticket. They have a system that allows you to create apps for clients and white label them from your agency.
  23. Communicate and Manage Employees via Mobile App. E-bay employees can access the company directory, campus map, calendar, stock feed and more all from a sophisticated app that was built using the Appcelerator platform.
  24. Spread the News via Mobile App. Mippin, a UK-based app development company, helped The Daily Star stay connected with readers by creating a simple, easy-to-use app that shares Daily Star content via mobile device.
  25. Create an App that Prevents Customer Churn. One of my favorite uses of an app is the one Domino’s created for their mobile audience. It’s surprisingly easy to use and, best of all (for Domino’s), once you’ve gone through the set-up process, the odds of going to a competitor’s app drop dramatically. It’s a great way to reduce customer churn.
  26. Create a Customized App for Your Event or Trade Show. AppMakr helped The Inc. 500 Conference create an app that enabled attendees to navigate the conference with ease. It was a great way for the event to stay connected with their audience.
  27. Send Customers Special Discounts When They Enter Your Store. Digbyhas a geo-fencing solution that targets customers once they’ve entered your store. Once a shopper has downloaded your app, you can send the shopper rich, relevant messages when they’re nearby. Geofences can be set up by the retailer to offer consumers a discount or alert them to something happening right then in the store.

    One of the best things about mobile marketing is that you can send SMS, banner ad and other campaigns only to people who are within close proximity to your store.

  28. Launch an SMS Campaign. As our friends at SumoText will tell you, only 6% to 15% of all mobile phone users in the U.S. have QR code readers on their phones, but virtually 100% of them can read texts. Launching an SMS campaign is crazy easy — but you’ll have to go through an SMS service provider like SumoText to get it going.
  29. Use SMS to Stay in Touch with Customers. Airlines, doctor’s offices and restaurants are using SMS to remind customers about their flights, appointments and reservations. It’s a great way to stay connected and keep people happy. For more on using SMS to connect with customers, check out MobileStorm, one of the nation’s largest SMS and digital marketing service providers.
  30. Create an SMS Campaign that Only Targets Customers Near Your Store. In the UK, Subway restaurants provided discounts to people who opted-in to receive SMS messages when they were within proximity of a Subway restaurant. The promotions used geo-locational technology to target opt-in participants based on their location. (Tweet this post to your friends by clicking here.)
  31. Target Home Buyers Who Want More Information. If you’re in real estate, then you can use SMS to provide in-depth information about specific homes. Prospective buyers simply text a short code to your number and can receive detailed information about the home. For more information on this technique, visit the Anchor Mobile website.
  32. Connect Your SMS Campaign to Your TV Campaign. Commercials for one retailer in Minneapolis encouraged people to text “tent” to get a discount coupon for a weekend tent sale. That way, potential customers had a mobile coupon on their smartphones that they could keep handy until they visited the store.
  33. Use SMS to Send Emergency Alerts. Colleges and large corporations are now using SMS to alert people to possible emergencies.
  34. Grab a Star Star Code. Remember all those people who got in early on the 1-800 craze? They grabbed numbers like 1-800-INSURANCE and sold them back to insurance companies at a premium. The same might be happening with Star Star codes which allow people to dial **INSURANCE (or something else) to connect with brands. For more on Star Star codes, click here.
  35. Accept Credit Cards with Your iPhone, Android or iPad. If you’re a small business or a non-profit, you may have been intimidated by the complexity of accepting payments via credit card. Good news — Square offers a crazy simple solution for iOS and Android that simply connects to your smartphone or tablet. Check it out. And start making some money!
  36. Integrate Your Social Media Campaigns with Mobile. Facebook, LinkedIn, Twitter, Google+ and other social media platforms are all over mobile. Keep that in mind when posting updates — since people reading your social media updates might be mobile, you can encourage them to stop by your retail location with time-sensitive promotions sent out via social media.
  37. Run a Mobile Paid Search Campaign. Mobile paid search is a hidden gold mine. It’s hard to make a killing with desktop search anymore because the cost of keywords has been driven up. But the cost for mobile paid search is still low, so you can have a pretty good ROI. For more on this, read “5 Things You Need to Know Before Launching a Mobile Paid Search Campaign.” 
  38. Keep Prospects In-Store with Barcode Scan Promotions. Tired of having prospective customers enter your store, look at the merchandize, then go home to order it on Amazon? It’s called the Showroom Effect and one way to combat it is to provide customers who have downloaded your app a special discount when they scan a barcode on certain items. You don’t want to offer the discount on all items, just ones they can order online. For more on this technique, check out this page on the iLoopMobile website.
  39. Claim Your Business on foursquare, SCVNGR and WHERE. These are three of the best-known location-based services. Your first step is to register your business with them. They’ll need to confirm that you’re the legitimate owner or manager of the business before you can start using their services.
  40. Create a Check-In Promotion. Most people use tools like foursquare as a customer loyalty program. In other words, they only reward customers for coming back several times in a row. But I’d suggest rewarding first-time users — don’t offer a discount for someone who checks in 30 times. Instead, offer a discount for someone who checks in the first time.
  41. Create Deals Around Big Events. Is there a big event happening in your neck of the woods? Then create a check-in promotion around that event. It’s a great way to leverage the buzz around a concert, sports event or festival for your benefit.
  42. Leverage Deal-of-the-Day Services. Most people think of Groupon, Google Offers and Living Social as desktop platforms, but they’re perfectly suitable for mobile promotions. In fact, they’re probably better suited for mobile promotions, so don’t be shy — check ‘em out.
  43. Promote Group Check-Ins. If you’re going to use foursquare to promote check-ins, why not encourage groups of people to check-in? That way, you’ll get more bang for your buck.
  44. Interact with Customers. If a customer has used a location-based service to check-in at your store, give them a discount — but only after they’ve interacted with your wait staff by creating an origami napkin or completed some other fun task.
  45. Create a Sense of Urgency with Your Mobile Promotions. Research indicates that putting a time limit on coupons drives up redemption. So, if you’re going to run a promotion on WHERE, then you’ll want to use phraseology like “limited time offer” or “expires soon” as part of the promotion.
  46. Create a Bounce-Back Coupon. It’s one thing to provide a mobile coupon to customers who are in your store, but it’s even better to provide one that encourages them to come back for another visit at a later time. These bounce-back coupons are a great way to generate repeat visits.
  47. Offer a Discount for Filling Out a Survey. Interested in getting customer feedback? Then provide customers 10% off their desert once they’ve filled out a mobile survey using a tool like CheckBox.

    Consumers can tap their NFC-enabled phones against a sticker to get instant access to tourist and store information.

  48. Use Near Field Communications (NFC) to Provide Tourist Information. NFC hasn’t quite caught on everywhere yet, but fifty businesses in the Australian alpine resort of Falls Creek have been equipped to provide information to visitors via NFC. The system enables visitors with NFC phones to connect with Falls Creek’s businesses by tapping their handset against NFC stickers located at business premises. Tapping a tag opens up a mobile site which provides access to a range of local services.
  49. If You’re a Retailer, Learn More About the Mobile Wallet. Google, Wal-Mart, 7-11 and other companies are starting to develop NFC solutions that will allow people to pay for items by waving their phone over NFC-enabled merchant devices. The final technology is still a long way from going mainstream, but anything that Google is involved in is worth checking out.
  50. What Have We Missed? There’s certainly some mobile marketing tools or techniques that I’ve missed. It’s a technology that is rich with possibilities. Can you do me a favor? Let me know your thoughts about mobile marketing or about promotions I may have missed in the comments section below. It’ll be great to get your feedback. (Tweet this post to your friends by clicking here.)

The bottom line is that mobile marketing can be insanely simple to use, so don’t be intimidated. Dive right in. And let us know about your experiences using this amazingly important new technology.

About the author: Jamie Turner is the Founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” and “Go Mobile.He is also a popular marketing speaker at events, trade shows and corporations around the globe.