Archive for ‘Google’

March 19th, 2014

The 5 Best Google Marketing Tools You Didn’t Know Existed

SocialWork

A short while back Mashable published a great piece on Google tools that people probably didn’t know existed.  As we were going through the list, we found many helpful tools that could be of great use to marketers in particular.

While Google Trends already seems to be a favorite among marketers, we’ve listed 5 more tools and resources that Google offers that will help you get more out of your marketing experience.

Google Correlate

Google Correlate Screen Shot 2

Google Correlate, a part of Google Trends, goes further than showing the ups and downs in people’s interest toward a given topic by enabling you to see correlation data by time and geographic location.

Once you’ve logged into the tool you can upload your own data set to view any correlations. This is especially useful if you want to see whether searches for your product were higher while you were running a particular campaign for that product.

The tool is essentially Google Trends reversed. With Google Trends, you put in a search term to reveal how it has performed over time. Correlate, on the other hand, allows you to find searches that were similar to the data series (either a time frame or state-by-state comparison) entered into it.

Don’t have a data series to enter into the program? Just by drawing a graph using the “Search by Drawing Function,” you get a list of search queries that match. You can check out our creation above!

Google Think Insights

Google Think Insights

Google Think Insights offers marketers a wealth of resources on consumer trends, key statistics, industry research, and marketing insights.

Whether you’re looking for a report on LG’s Smart Banner ads, interested in an article that explores the relationship between engaging content and brand perception, or looking for an in-depth research study on driving donations digitally, it’s all in there.

Unlike Google’s other tools, Think Insights presents data in a very accessible and visually appealing way.

The best part about this tool is that it allows marketers to search for insights according to industry, marketing objectives, ad and content type, and by region to get information that is most relevant to you. The ease of use combined with the wealth of information Google has access to, makes this a very valuable tool for all marketers.

Google Public Data Explorer

Google Public Data Explorer Screen Shot

Google’s Public Data Explorer allows you to easily explore a number of international databases and makes it extremely simple to visualize uncovered data and to communicate your findings with others. This tool is a great starting point for researching new markets and conducting demographic research.  It enables you to easily examine any publicly released information about unemployment rates, census data, and spending trends and presents the data in a visual graph.

This is a great tool for exploratory and in depth research alike. Whether you’re interested in the finding out how the United Kingdom compares to the United States in terms of cellphone ownership or want insight into how countries compare based on buyer sophistication, you can find this information just through a few clicks. This enables you to better make decisions about product positioning and marketing products to consumers according to their spending power and economic and social conditions.

Google Full Value of Mobile

Google-Full-Value-of-Mobile

The importance of mobile to the success of a marketing campaign is understood by everyone, but many marketers still do not understand how to measure its performance and impact. With Full Value Mobile, Google provides marketers tools and benchmarks that enable them to gauge to what extent mobile drives business and how customers interact with them through their mobile site, apps, calls, in-store and cross-device.

Full Value Mobile offers a calculator that lets you to measure how many in-store sales mobile is driving. Or if your goal is to drive app downloads, you can use another calculator to figure out how many app downloads come from your display ads and mobile search ads. This is a great tool for those who are looking to measure the performance of their mobile efforts in a convenient and hassle-free way.

Google Fonts

Google Fonts Screen Shot

With Google Fonts you can get access to 632 (and growing!)  high-quality, open source web fonts. Finding the perfect font is made super easy with the search function that allows you to search fonts by thickness, slant, and width. The best part is that the fonts are all free for public and private use.

Whether you’re a Google fan or find its ubiquitousness a tiny bit disconcerting, it’s hard to deny that they offer a lot of great resources to marketers at absolutely no cost. Do check out a few or all of the tools mentioned above according to your particular marketing needs. We’re sure that you’ll go from exploring to finding some indispensable to your marketing efforts in no time!

About the Author: Devna Thapliyal is an account executive at 60 Second Communications and blogs regularly on the 60 Second Marketer.

 

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Archive for ‘Google’

February 25th, 2014

How Google Works [INFOGRAPHIC]

Screen Shot 2014-02-24 at 9.04.36 AM

If you’re like most people, you use Google on a daily (maybe even minutely) basis without truly knowing how it works. In reality, it’s a complex system rife with scientific analysis and billion-dollar algorithms, all to come up with the best results possible. This infographic from Quick Sprout does a great job of breaking down the functions of a search inquiry (and Google in general) to make it easy to understand and digest. The process basically breaks down as follows:

  • “Spiders” crawl all over the web, digesting information and traveling through links.
  • Auto-completion and behavior predictability help Google know what information collected by the spiders you will be interested in.
  • It gives you plenty of options to choose from, partly so that it can learn better what exactly you were looking for (and therefore will be looking for in the future).
  • These results come up crazy-fast because of Google’s vast history of searches to pull from.
  • By offering other methods of search (voice, image, etc.), Google learns even more about what you want, as well as when and how you want it, and in what context.
  • Access to almost every online news source keeps the results as up to date (and even up to the second) as possible.
  • Now, Google knows what you want so well, based both on your past behaviors and the behaviors of all searchers, that it can sometimes tell you in the search results page without making you click away from Google.

Impressive, right? Here’s the full infographic with more information:

howgoogleworks

About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.

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Archive for ‘Google’

October 13th, 2013

Google May Use Your Photo in an Ad Without Your Permission

Social Advertising

On Friday, Google alerted users that, beginning November 11th, it may display their profile photos, names, ratings and reviews in ads that they’re calling “shared endorsements.” There are a number of popular sites that do something similar, but privacy advocates are somewhat alarmed by this development.

According to The Wall Street Journal, Google responded to these concerns by saying, “The privacy and security of our users is one of our top priorities. We believe our Terms of Service updates are a positive step forward in clarifying important privacy and security details for our users, and are in full compliance with the law.”

This Isn’t the First Time Google Has Done This. When users click the +1 button (Google’s version of Facebook’s Like button), their endorsement might have appeared in an ad previously. In addition, many other social media sites have tried integrating information about friends and followers into ads, with different degrees of success.

The chart below, based on information from The Wall Street Journal, highlights how a variety of social networks handle social advertising.

SocialAds.001

Facebook was the first social network to use endorsements in ads when, in 2007, it introduced ads that were tied to friends’ actions, such as a visit to a restaurant or an endorsement of a business. But it has had some backlash on this issue. In 2009, the company was forced to close Beacon, which was a system that automatically broadcast actions (such as purchases) on other websites back to Facebook.

Action Steps for You. Here are several things you should consider based on the developments mentioned above.

  1. Embrace Change. About the only thing you can count on in digital marketing is change. You can either resist it, or embrace it. I’d suggest embracing it.
  2. Stay Current. Once you accept the fact that digital marketing is always in a state of flux, you’ll need to stay on top of the changes. I read The Wall Street Journal. You might do that, too. (You might also subscribe to our e-newsletter to stay up-to-date.)
  3. Leverage the New Developments. It won’t be easy to leverage the changes mentioned above, but in a future post we’re going to talk about native advertising, which is coming on strong. Stay tuned for that post since we’ll provide some tips on how to use native advertising for your business.

That’s all for now. Thanks for being part of our online community. And, as mentioned, if you’re not already a subscriber to our e-newsletter, just click here and sign up today.

 
Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, a marketing communications agency that works with well-known brands and organizations. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe.

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Archive for ‘Google’

October 10th, 2013

Win $250 if You Help Us Solve Our Google Problem!

Hello, loyal readers! The friendly people at 60 Second Marketer have run into a nut that we just can’t crack, and we were hoping that you could help us out.

We were studying some of the information in our Google Webmaster tools, and we came across this chart:

Screen Shot 2013-10-09 at 9.29.45 PM[1]

As you can see, our web traffic seems to be capped by Google for some reason. We’ve tried just about everything we can think of, to no avail.

That’s where you come in.

The 60 Second Marketer is offering $250 plus an autographed copy of Jamie’s newest book to the mastermind who can come up with a fix for us. It may be an obscure setting, or it may be an SEO problem — we just don’t know. Fill out our form to submit your suggestions, and the prize will go to the first one to submit an idea that does the job.

We hope you guys can help us figure this out. Thanks for reading, and we look forward to trying your suggestions!

 

Click here to submit your suggestions!

About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.

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Archive for ‘Google’

September 16th, 2013

Are You Doing Everything You Can to Keep Google Happy?

  GooglePage

Not long ago, I sat down with Michelle Scruggs from Google to interview her as part of our On Air with Jamie Turner series. Michelle outlined several key things that you should be doing to keep Google happy. You might be surprised by her insider tips, which are deceptively simple.

But let’s start with a fundamental fact. As outlined in a blog post I wrote a few weeks ago called The Truth About SEO That Nobody Else Will Tell You, the secret to keeping Google happy is quite simple. The answer is to stop worrying about trying to game the system and simply create content that gets shared across the internet.

That advice is a big disappointment to many people who want to find a way to bend the rules in their favor, but Google’s algorithm has gotten so sophisticated that it has started to figure out when you’re trying to use black hat techniques to bump up your search rankings.

(Everyone who bought thousands of Twitter followers in order to look more important should sit up and take notice — Google is about to slam you for that, big time.)

What’s the secret to getting in good with Google? As mentioned, it’s simply writing shareable content. It’s also putting some of the insider tips that Michelle shares with us into action.

Check them out in Michelle’s On Air with Jamie Turner interview below.

 

Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, a marketing communications agency that works with well-known brands and organizations. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe.

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