Not long ago, I asked Facebook marketing expert Andrea Vahl to re-write a blog post for us called The Truth About Facebook Ads: Do They Actually Work?
The original post, which I wrote about 2 years ago, referenced Forrester research that highlighted the fact that marketing directors at large corporations rank Facebook at the bottom of their list of viable tools for marketing.
But a lot has changed since then.
Today, Facebook has upped its game and has enhanced its targeting capabilities so that it actually can be a viable tool, if you know what you're doing.
That's Where Andrea Vahl Came In
Our team knows a good bit about Facebook and how to leverage it for business, but whenever I have a question about Facebook the first person I ask is Andrea Vahl or her business partner Phyllis Khare. And when it came time to re-write our post about Facebook with new and updated information, I asked Andrea to take a stab at it since she know it inside and out.
So, when it was time to do an interview about Facebook for my new podcast, who was the first person I turned to? Andrea Vahl, of course. After all, she's the co-author of Facebook Marketing All-in-One for Dummies
and the co-founder of the Social Media Manager School
If you're interested in a fun, engaging, expansive interview with Andrea check out the interview below. We cover everything from her background as an improv commediane to her experiences writing her book and creating her courses.
While you're at it, you might consider subscribing to the podcast on iTunes or on Stitcher. We only just launched the podcast, but have already received Apple's "New and Noteworthy" designation on iTunes.
Enjoy the interview with Andrea!
Click here to listen to the interview from your desktop:
Click below to listen to the interview on iTunes or Stitcher:
Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, an Atlanta-based advertising agency and digital marketing firm that works with national and international brands. He is the co-author of "How to Make Money with Social Media" and "Go Mobile" and is a popular marketing speaker at events, trade shows and corporations around the globe. You can listen to The Jamie Turner Show podcast by visiting iTunes or Stitcher.