Category: General Business

How Amazon Disrupted an Industry and How You Can Disrupt Your Industry, Too

In our work studying hundreds of digital disruptors, three value drivers were identified that we believe underpin how a disruptor disrupts: Cost value, experience value and platform value.

We further identified five business models associated with each value driver. For example, a Buyer Aggregation business model, like that practiced by Groupon, is an example of cost value. Continue Reading..

How to Make 2016 the Best Year of Your Life

Ahhhh, yes, here we are, at the beginning of another new year and you've already set (or are planning to set) a number of goals for yourself. You've examined what went well in 2015. You've taken a look at what didn't go well in 2015. And you've dusted yourself off so that you can hit the re-set button for 2016.That's all great news. It really is -- and you should be proud of yourself. But there's just one problem.Continue Reading..

My #1 Secret to Improve My Performance in Business, at Home, and in Life.

If you've been hanging around the 60 Second Marketer for long, you know that our primary focus is on the science of marketing and how to use it to grow your business.Some of our more popular blog posts on that front include Does Content Marketing Work? Here's the Answer You've Been Looking for and Why You Should Abandon Your Sales Funnel and Use a SalesMatrix Instead. Continue Reading..