Category: Nonlinear Marketing

How Brands Are Using Nonlinear Marketing to Confront the Threat of Ad Blockers

Last week, Google announced that it was introducing an ad blocker into new versions of the Chrome browser.As you know, ad blockers are being installed by a growing number of internet users around the globe. Check out the data below to get a sense of how many people are using them in the U.S., Canada, and Mexico.Continue Reading..

A Look Inside 3 Successful Businesses that Are Practicing Nonlinear Marketing

We live in a world where we are bombarded by marketing every single second. From the ads that ruin our TV nights to the in-app notifications and offers, we seem to be stalked by a company or another that tries to sell us something. The problem with marketing is that it got a bad reputation in the last years, as the regular consumer feels it is intrusive, invasive or simply annoying – this is why ad blockers happen.Continue Reading..

Coca-Cola Launches JourneyxJourney Initiative with 20-Day Cross-Country Expedition

I've talked a lot about nonlinear marketing over the past few weeks. Nonlinear marketing is a way brands like Coca-Cola, Starbucks and Red Bull are using storytelling to deepen their relationships with customers and prospects.Continue Reading..