by AskJamieTurner | Dec 14, 2017 | Nonlinear Marketing
10 seconds or less. That’s all you have to engage your customers and make them pay attention for a longer period of time. People today are not willing to spend more than a few seconds when it comes to your marketing campaigns. Moreover, you cannot have their undivided...
by AskJamieTurner | Sep 22, 2017 | Nonlinear Marketing
I’m working with Dr. Reshma Shah and Dr. Varsha Jain on concept that explains how brands are connecting with prospects in the post-advertising era. Here’s a chart that sums up what the problem is. As you can see, most segments of the population are...
by AskJamieTurner | Apr 24, 2017 | Nonlinear Marketing
Last week, Google announced that it was introducing an ad blocker into new versions of the Chrome browser. As you know, ad blockers are being installed by a growing number of internet users around the globe. Check out the data below to get a sense of how many people...
by AskJamieTurner | Nov 18, 2016 | Nonlinear Marketing
We live in a world where we are bombarded by marketing every single second. From the ads that ruin our TV nights to the in-app notifications and offers, we seem to be stalked by a company or another that tries to sell us something. The problem with marketing is that...
by AskJamieTurner | Sep 14, 2016 | Nonlinear Marketing
I’ve talked a lot about nonlinear marketing over the past few weeks. Nonlinear marketing is a way brands like Coca-Cola, Starbucks and Red Bull are using storytelling to deepen their relationships with customers and prospects. Here’s the definition of...
by AskJamieTurner | Sep 7, 2016 | Nonlinear Marketing
Last week, I wrote a post about Nonlinear Marketing, a term I’m using to describe the techniques many marketers are using to connect with their customers in new and non-traditional ways. You can read the full description of Nonlinear Marketing on our...