CTR - an abbreviation for the term click through rate - is an important key metric when you want to calculate you campaign result.
Essentially, you can find this abbreviation everywhere on the internet. You will find that it’s a metric that allows you to see how many people have clicked on your link in relation to the number of people that have seen your link.
Search Engine Optimization (SEO) is a powerful marketing strategy that enables online businesses to get their website on display to scores of monthly visitors. However, there's a catch: Since users usually click the first link they see in SERPS or search engine results pages, it really means that even one competitor is enough to outrank them entirely to kill their potential.
But on the other hand, what if you could use your rivals to your advantage? Here are a few ways by which you can gain a lot of SEO traction from your largest competitors: