Social media is one of the most effective ways to communicate with your brand’s audience. However, figuring out exactly what to post and how to arrange it can be confusing, especially with as many platforms as there are today.
This infographic from MyCleverAgency does an excellent job of breaking down posts for several popular platforms to define best practices and effective strategies for each. It even gives prime time slots for posting on the different networks. Here are some key takeaways from the infographic:
- Linking back to the relevant article, product, or page is key (not just to your brand’s home page).
- Visuals are important and should be strategically chosen to highlight the post’s message.
- Engaging users and even other brands through tags and comments is a great way to grow the post’s audience.
- Hashtags have different functions on different platforms; use them wisely (learn more about hashtag etiquette here).
About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.
View Comments (9)
Social media is a great way to connect with our valued customers.This infographic offers the best way to use social media to it's full potential.
This is a great infographic, I like the layout and there some really useful tips here, particularly around optimising your visuals. Thanks for sharing Jamie.
I totally agree with you Tracy.. Thanks for sharing Jamie!..
Glad you guys found it helpful. Thanks!
Also, Tracy, I might be in London again in the Spring. My wife and I might come over to visit some friends and, assuming my daughter gets into her study abroad program, to visit with my daughter. Stay tuned!
Cheers,
Jamie
Truly wonderful info, Thanks, Jamie
Glad it helped, Kathy!
According to the infographic, the "best" times to post to Facebook are between 1p & 4p. Facebook metrics can show you when the majority of your audience is online and that may not be during the times the infographic shows. On one site I manage the peak time is 9p, shouldn't we post according to what our metrics say for optimal results? Your thoughts?
Hi Jeremiah --
Good to hear from you again. Your point is a good one and a very important thing to keep in mind with all benchmarks. That is, a benchmark is a broad guideline to be used as a point of comparison for your own company.
For example, many people use 1% as a benchmark for a direct mail conversion. If you use it as a benchmark, then you can compare your results against broad industry norms. But, to your point, the only thing that really matters is whether your results generate a positive ROI. (I know plenty of companies that get 1/4% conversion, but that's still highly profitable for them.)
Long story short -- yes, these are benchmarks and should be used as a point of comparison with your own results. Nothing beats your own tests so you should take this data with a grain of salt.
Thanks for stopping by. We always appreciate your input. See you again soon.
Cheers,
Jamie
Thanks for your feedback!